Surya Roshni redefines the essence of celebration this festive season

Bengaluru, October 18, 2023: Surya Roshni in its fiftieth 12 months of operation is one of India’s most revered and trusted manufacturers for Lighting, Fans, Home Appliances, Steel Pipes, and PVC pipes.

As the largest branded producer of lighting merchandise in India, Surya Roshni continues to set the trade customary. It is probably the solely firm in India that invested considerably in the final century in standard lighting manufacturing excellence and now in this century in the new know-how which is power saving and fashionable LED Lighting manufacturing excellence. In the previous 7 years, Surya Roshni LED lighting has efficiently saved a powerful quantity of power for the nation.

Surya has but once more invested in R&D to convey out a slew of merchandise specifically designed for the upcoming festive season. An epitome is the Platina LED Bulb, which not solely illuminates each nook of a room with its wider unfold of gentle but in addition conserves power with a product life of 25,000 hours (underneath rated situations).

In addition to the all-new energy-efficient Platina, Surya takes pleasure in launching the bouquet of indoor and out of doors Lighting merchandise together with Profile Strip gentle, Slim Trim & Shine Nxt Downlighter, for lovely indoor decorations; Jag Mag String gentle and Sparkle Rope gentle, for levelling up the out of doors decorations, this festive season.

The firm continues to innovate and has launched BEE Star labelled followers which not solely save Rs.1000 to Rs.1800 per 12 months per fan (16hrs of every day utilization and metro power tariffs) but in addition add to the residence décor.

Some of the new choices embrace Rice Cooker (indicook), Juicer Mixer Grinders (Aspire, Galaxy- i), Heavyweight Dry Irons (Shakti Plus, Bolt), InfraRed and Induction Cooktops, and a spread of Storage and Instant Water heaters (Speedy, Insta Hot – 5.5lt).

Speaking on the event Mr. Jitendra Agrawal, CEO – Lighting and Consumer Durables, Surya Roshni, stated “With immense pleasure, I applaud Surya’s distinctive crew, whose concerted efforts, dedication, and innovation have delivered to life, a spread of lighting and home equipment, that may make the upcoming pageant a joyous celebration.”

Understanding the relevance of festivities, the firm has adopted a complete 360-degree advertising technique. This method entails a collection of promotional initiatives throughout various social media platforms, stores, and on-ground activations. These endeavours are geared toward participating each clients and channel companions, in a significant method.

Aligned with the Government’s PLI scheme, the firm is making a considerable funding of 25 crores in its know-how labs and manufacturing services. This strategic transfer contributes to import substitution, furthering its pursuit of self-sufficiency / atmanirbharta.