Swaraj Tractor unveils TV commercial with brand ambassador MS Dhoni and the Naya Swaraj

New Delhi, September 05, 2023: Swaraj Tractors, a quickly rising tractor brand in the nation and part of the Mahindra Group, right this moment launched its new TV commercial (TVC), that includes cricketing legend and Swaraj’s Brand Ambassador, MS Dhoni.

Coinciding with the launch of a brand new vary of Swaraj tractors, the brand-new TVC brilliantly captures Dhoni’s deep-rooted ardour for farming, whereas proudly expressing his unwavering belief in the brand’s dependability and long-lasting efficiency. This TVC highlights how Swaraj has at all times delivered on prospects’ expectations, staying true to its DNA of energy (Josh), and guaranteeing buyer loyalty.

The ‘Naya Swaraj’ marketing campaign coincides with the introduction of a brand new vary of Swaraj tractors, which marks a transformative leap in the brand’s method in direction of holistic options, whereas additionally concentrating on forward-thinking farmers who embrace trendy agricultural practices and know-how. Through this marketing campaign, Swaraj Tractors goals to boost buyer experiences via its merchandise and companies, ushering in a brand new period for the brand.

The new Swaraj tractors rigorously infuse trendy aesthetics, combine up to date design components, whereas safeguarding the brand’s genuine timeless design.

Speaking about the affiliation, MS Dhoni stated,“Farming, very like cricket, has turn into an integral a part of my life. It requires dedication, exhausting work, and dependable companions. Swaraj Tractors have been my trusted companions on the area, serving to me pursue my ardour for farming. This TVC displays my private journey and my perception in the brand. The ‘Naya Swaraj’ really embodies the spirit of contemporary farming whereas staying true to Swaraj Tractors’ DNA of Power and Reliability.”

Rajesh Jejurikar, Executive Director & CEO of Auto and Farm Sector, Mahindra & Mahindra Ltd.stated,“Having MS Dhoni on board, first as a buyer and then as the brand ambassador for Swaraj, is an honor for us. His presence is an ideal match with Swaraj’s core DNA of dependability, and his aspirational attraction aligns seamlessly with our new vary of contemporary feature-packed tractors. His real perception in our merchandise provides authenticity, making this collaboration a real reflection of our journey forward.”

Just as Dhoni has been a reliable determine in Indian cricket, Swaraj Tractors have been the spine of farms throughout the nation. The groundbreaking collaboration between Dhoni transcends typical superstar endorsements, forging a deep connection between the buyer, the brand, and the brand ambassador. Dhoni’s persona completely aligns with the core values of each Swaraj and its buyer base of being easy, genuine, and reliable.

The new TVC has been created by FCB Interface and might be obtainable in varied regional languages, together with Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi on main tv channels and digital platforms from September 4, 2023.

Click right here to look at the TVC now: