The Mahindra Group presents the Mahindra Percussion Festival to celebrate the diverse percussion sounds of India and the world

tenth February 2023: Throughout India, the Mahindra Group has cast long-lasting connections with artists, musicians, and cultural initiatives which have positively impacted lives past company boundaries. Staying true to its ethos, the firm is now introducing its brand-new cultural competition in Bengaluru – the ‘Mahindra Percussion Festival.’ Promoted & Produced by Hyperlink Brand Solutions, the competition can be a celebration of Indian and world percussion music and artwork kinds that reverberates by means of individuals’s hearts in India and round the world at Bengaluru’s iconic Jaymahal Palace on 18th March 2023.

From the earliest instances, drums and their rhythms have been at the centre of social and cultural actions worldwide; it’s mentioned to be our oldest musical percussion instrument. Percussion and drumming are amongst the most infectious inventive actions that break down all boundaries of language, caste, creed, race, gender, style, and nationality, connecting individuals into one massive group. Percussion ensembles making music collectively in a gaggle could be a unifying expertise, encouraging self-expression and camaraderie in addition to tons of hands-on enjoyable!

The competition intends to be a first-of-its-kind platform that can traverse varied music genres, all led by the beats of percussion and celebrate the heartbeat of music by bringing collectively timeless rhythm and lending it to up to date views. The competition will characteristic performances by a motley of homegrown and worldwide percussion artists, who promise to envelop the viewers in a strong, eternal spell of percussion rhythm. It additional seeks to function the stage that can foster never-seen-before fascinating collaborations with ensembles from round the globe. Crafted to prolong past simply music, Mahindra Percussion can be an all-around sensorial competition enthralling audiences with a curated meals and beverage expertise complementing the competition’s high-spirited vibe.

Jay Shah, Vice President – Cultural Outreach at Mahindra Group, mentioned, “With Mahindra Percussion, we intend to create a world-class cultural expertise with a transparent focus to democratise varied percussion artwork kinds. Aligning the model Mahindra with the percussion artwork type and its sub-cultures, we purpose to join and empower communities globally whereas selling inclusivity and equality. And with many extra future editions, we hope the competition turns into a mainstay of the Indian percussion soundscape.”

Ranjit Barot, famend drummer and music composer, added, “India is the rhythmic centre of the Universe. I’m thrilled to give you the chance to current this side of our distinctive tradition to our viewers. From swing to hip-hop and past, the DNA of all issues present lies in the previous. We now share this with you. Come and really feel the heartbeat of our nation, and it’s a reference to the relaxation of the world”.

“Evoking a celebration of rhythm that deeply stirs human feelings, the Mahindra Percussion Festival is a uniquely mesmerising fruits of music, meals, festivity, and tradition with the energy of percussion and expression at its core.” mentioned VG Jairam, Founder of Hyperlink Brand Solutions.