Valentine’s Day Week: Vrindavan clocks 231% YoY growth, says OYO report

New Delhi, 14th February 2023: Valentine’s Day is an important day that gives a possibility to create new reminiscences. Traveling on today can add an additional layer of pleasure to the event and that’s what OYO’s studies additionally set up. The Day is not restricted to a customary change of presents however as we speak, it is a chance to spend high quality time with family members, main many to take quick journeys with their associates and households to native locations.

As per OYO’s reserving traits knowledge this 12 months, curiously, Vrindavan emerged as essentially the most booked vacation spot with 231% YoY progress in bookings. Surpassing in style leisure locations on Valentine’s Day reminiscent of Goa & Manali, the excessive client demand for Vrindavan signifies that as we speak, Indians want to have a good time Valentine’s Day as a day to spend high quality time with household and associates. Since Valentine’s Day falls on a Tuesday this 12 months, reserving traits point out that customers are eager to mix the weekend with Valentine’s Day to go out on a vacation.

The firm additionally noticed an almost 35% enhance in bookings for Valentine’s Day, regardless of being a weekday. This is much like the record-breaking spike in demand not too long ago through the Republic Day week, a public vacation weekend that witnessed a spike in demand for leisure locations after the height vacation season. On twenty sixth January 2023, with round 75%, Goa clocked within the highest share in bookings.

As per the worldwide hospitality know-how participant’s knowledge evaluation, with approx. a 231% enhance in bookings, Vrindavan has clocked within the most variety of bookings this Valentine’s Day, as in comparison with final 12 months. This is adopted by locations reminiscent of Bangalore (51%), Hyderabad (47%), Pune (45%), Kolkata (38%), Chennai (35%), and Mumbai (19%).

With a whopping 147% enhance in comparison with final 12 months, this V-Day, a majority of travellers are choosing hill stations over seashore locations. The common period of keep has additionally elevated from 2 days to 4 days in 2023 vs 2022, indicating client demand for longer journeys over staycations – a pattern that popularised through the early post-pandemic interval. Budget-friendly properties stay the go-to lodging possibility for majority travellers, whereas some shoppers are prepared to spend additional bucks for premium properties.

Speaking on the elevated bookings, an OYO spokesperson stated, “It is attention-grabbing to notice that folks are actually prepared to journey on weekdays as nicely when there’s a good alternative. The reserving pattern clearly exhibits that folks in smaller cities are additionally as bold as their counterparts in metros in the case of spending on experiences. We are blissful to supply them a snug keep a fast getaway and make knowledgeable choices with our initiatives reminiscent of Super OYO, Check-in Ratings, Book Now Pay Later and close by motels amongst others”.