Valley Insurance Agency Alliance Promotes, Hires Team Members

Amy Russell promoted to Lead Pod Marketer and Michael Welch named Commercial Marketer.

(St. Louis, Mo., May 31, 2023) Valley Insurance Agency Alliance (VIAA), a cohesive household of greater than 160 impartial insurance coverage companies in Missouri and Illinois, just lately promoted Amy Russell to Lead Pod Marketer and employed Michael Welch as Commercial Marketer.

Russell, who beforehand served as advertising and marketing specialist and account supervisor, brings greater than 30 years of expertise within the insurance coverage and advertising and marketing industries to her new place. She pioneered VIAA’s Pod advertising and marketing program, a provider score platform that assists brokers with acquiring the most effective quotes for industrial shoppers. Russell’s obligations embody advertising and marketing new and renewal enterprise for brokers, in addition to coaching the rising insurance coverage alliance’s advertising and marketing group members.

Russell earned her Master’s diploma in Business Management from Lindenwood University and her Bachelor’s diploma in Health Management from Brown Mackie College. She has her Missouri licenses for Property & Casualty, Life, and Accident & Health. Russell has two designations together with Agribusiness and Farm Insurance Specialist (AFIS) and Professional Workers Compensation Account Manager (PWCAM).

Welch has greater than 35 years of insurance coverage expertise. As Commercial Marketer, he’ll oversee the quoting and requesting situation of insurance policies for a number of alliance members. Welch will concentrate on new and current enterprise improvement, in addition to renewal enterprise advertising and marketing.

Prior to becoming a member of VIAA as a Commercial Marketer, he labored in industrial advertising and marketing at numerous insurance coverage companies within the Northeast. Welch earned his Bachelor of Arts levels in each Math and Economics from Lake Forest College in Lake Forest, Ill. His designations embody Certified Insurance Counselor (CIC), Certified Professional Insurance Male (CPIM), and PWCAM certifications.

Founded in 2006, Valley Insurance Agency Alliance generates greater than $600 million in written premium and is the regional founding member for the Strategic Insurance Agency Alliance (SIAA), a $11 billion nationwide alliance. Founded in 1991, sister firm Powers Insurance & Risk Management supplies private and enterprise insurance coverage, surety, danger administration, and worker advantages. The firms are headquartered at 6825 Clayton Ave. For extra data, name (314) 725-1414 or go to www.viaa4u.com.