Viacom18 wins two Golden City Gate Awards at ITB, Berlin 2023

Mumbai, 4th April 2023: Viacom18 bagged two awards at the distinguished “Golden City Gate Awards” at ITB in Berlin 2023. The accolades had been awarded in recognition of the distinctive manufacturing of the “Incredible India” tv business, commissioned by the Ministry of Tourism, Government of India. This exceptional accomplishment underscores Viacom18’s unwavering dedication to creating progressive and impactful branded content material for its purchasers.

Hailed as one of the illustrious platforms of the business, the ITB is among the many high worldwide journey reveals the place journey and tourism professionals from throughout the globe come collectively underneath one roof for networking and showcase varied journey locations and state-of-the-art tourism merchandise. The Golden City Gate Tourism Multi-Media Awards are extremely revered within the business and yearly bestowed upon at ITB occasions in varied classes associated to the Tourism and Hospitality sectors.

Vivek Mohan Sharma, Head – Branded Content, Viacom18 mentioned, “We are tremendously ecstatic and grateful to have obtained two esteemed Golden City Gate Awards. These awards are a real testomony to the religion bestowed on us by the ‘Ministry of Tourism’, Government of India. At Viacom18, our mission is to supply purposeful branded content material and leverage content material advertising for impactful engagement to deepen the buyer join for our accomplice manufacturers. We are dedicated to crafting content material that empowers our purchasers to optimize their model tales.”

Viacom18 gained awards within the Golden & Silver Star class at The International ‘Golden City Gate Tourism Awards 2023. The awards had been gained in ‘TV/Cinema Commercials International and Country International’ segments at ITB, Berlin 2023. The two award-winning TV commercials depict efficient and sustained multi-media tourism promotional campaigns primarily based on the theme of ‘Confidence Building/Reassurance’ to encourage worldwide and home journey. The campaigns spotlight India as a protected journey vacation spot post-Covid state of affairs by sending out constructive messages.