YES BANK unveils refreshed brand identity

As a part of its refreshed identity, YES BANK has launched a vibrant new brand which carries ahead the visible DNA of the Bank and builds on it. The design language is digital pleasant and displays a brand which believes in being fluid. It depicts the Bank’s progressive spirit whereas staying true to its core values. The tick has been reworked right into a hovering fowl, which represents the Bank’s present place of ‘hovering’. Moreover, the smoothened-out corners and fluid shapes have changed the angular edges of the older identity, together with extra emphatic typography. The acquainted blue and purple colours which were related to YES BANK brand have gotten a makeover as effectively; the purple and blue have an electrical tone, representing the excessive vitality and innovation that the YES BANK of in the present day stands for.

Board Members of YES BANK current on the unveiling ceremony of the brand new brand identity

In line with its refreshed identity, the Bank is ready to roll out an built-in marketing campaign with the tagline – ‘Life Ko Banao Rich’ – which represents the Bank’s core focus of being an entire answer supplier and taking forward the baton of being acknowledged as a brand that walks the additional mile to cater to the wants of all its prospects.

Commenting on the launch of the refreshed brand identity,Mr. Nipun Kaushal, Chief Marketing Officer and Head CSR, YES BANK,mentioned, “Over the final three years, YES BANK has been via a transformational journey and has since then, progressed on a number of strategic targets to place itself as a robust customer-centric franchise. As brand custodians of the Bank, it was crucial to characterize the extent of our transformation in the absolute best method. I’m delighted to current to you a refreshed identity of YES BANK, which resonates the ethos and values we uphold, the emotional connection we have now with our prospects, and our motivation to supply them with a rewarding banking expertise. Our marketing campaign tagline ‘Life Ko Banao Rich’, displays our goal to encourage prospects to spend time and make recollections with their family members, and depart their banking must us.”

The revitalized identity extends throughout all buyer touchpoints, such because the Bank’s headquarters, branches, merchandise, digital platforms, and communication supplies. The marketing campaign will underline the theme of ‘Life Ko Banao Rich’ and will likely be promoted throughout social and digital media, OTT networks, and tv.

• Creative Agency: McCann Worldgroup
• Production House: Conversation Films
• Video: