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ABP Network Announces Strategic Sales Team Restructuring

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New Delhi, April 18, 2024 – ABP Network, considered one of India’s main media homes, has introduced a collection of strategic modifications inside its gross sales management workforce geared toward optimizing operations, fostering enhanced collaboration, and positioning the corporate for achievement within the forthcoming yr.

As the group displays on the achievements of the previous yr and gears up for an eventful election cycle, these modifications, scheduled to take impact from May 1st, 2024, are designed to instill a sharper and extra targeted strategy to its enterprise. The new construction will empower gross sales groups, promote accountability, and improve the corporate’s agility and responsiveness to market dynamics.

Key highlights of the restructuring embrace:
Elevations on the National Level:
• Parul Kamra elevated to National Sales Head for ABP News & ABP Asmita
• Gautam Dutta elevated to National Sales Head for ABP Ananda
• Shailendra Hegde elevated to National Sales Head for ABP Majha

At the regional degree, the next leaders have been elevated:
• Saurabh Goel elevated to Region Head – North
• Suman Mukherjee elevated to Region Head – East
• Madhvi Gajwani elevated to Region Head – West for ABP News, ABP Ananda, and ABP Asmita
• Mahesh Borde elevated to Region Head for ABP Majha within the West, along with his present position overseeing the Network for the remainder of Maharashtra
The firm has additionally made modifications to strengthen its branch-level gross sales management:
• Sonali Chauhan to guide gross sales for ABP Ananda & ABP Majha within the North
• Rishabh Dua to guide gross sales for ABP News & ABP Asmita within the North
• Saheli Dhol to guide gross sales for Consolidated & Team within the East
• Kumar Luthria to guide gross sales for ABP News + ABP Asmita within the West

Furthermore, to drive the strategic progress of Spotlight, a key IP for the corporate, the next modifications have been made:
Dhruv Bhattacharya has been elevated to guide All India Sales for Spotlight. He will proceed to handle state enterprise for the North. Surabhi Kesarwani has been elevated to Spotlight Head for North whereas Nishant Chaturvedi has been elevated to Spotlight Head for West & South. Prashant Kumar will be part of the Spotlight workforce for West, primarily based out of Mumbai.

This revamped construction displays ABP Network’s unwavering dedication to innovation, customer-centricity, and market management. By empowering the groups and streamlining operations, ABP Network is poised to drive sustainable progress and ship distinctive worth to its stakeholders.


Mansi Praharaj

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