Amethyst presents brand Bodhi Tree-India’s Bonsai and core Collection from August 7th to 14th, 2024

Amethyst presents the homegrown luxury clothing brand Bodhi Tree-India, the label brings the Bodhi Tree core collection and the Bonsai Collection to Chennai. Bonsai is a thematic collection with artist collaborations in cottons, linens, denim, and silk. This category is their offering in everyday wear- from work to evenings out.

The collection comprises wearable designs that are fluid across body type and age with prices that are inviting and luxe affordable. The collection includes Tops, Jackets, Pants, Dresses, Tunics, and more.. from 11 am to 7.30 pm from August 7th to 14th, 2024 at Amethyst, Whites Road, Royapettah, Chennai. Ph: 044 45991630 /31. Bonsai by Bodhi Tree is priced from Rs.6,000/- to Rs.20,000/- and the Bodhi Tree collection is priced from Rs.25,000/- to Rs.45,000/-

THE BRAND: BODHI TREE

INDIA

Bodhi Tree-India is a homegrown luxury clothing brand. They proudly uphold “Made in India” in every aspect of their business. Their label is conscious in its use of handwoven indigenous fabric. Their choice in doing so emanates out of an awareness of thought; a melody of warp and weft strung together to create wearable designs. Their design aesthetic is subtle and elegant, and one that celebrates character with grace.

Profile of The Promoters

The promoters of Bodhi Tree-India are Deepika Chadha and Neha Mahidhar. Friends first, then business partners. Classmates from school in Jabalpur, both chose to study design. While reconnecting in Bombay, it was only in 2011 that they decided to celebrate their roots and the sense of colour and design they grew up observing.

The Road We Travel

BODHI TREE

Their appreciation is for the true designers – the various craftspeople who they choose to work with at the grassroots. Their journey begins with interaction with the weavers to plan fabric for the season. The symphony of colours and textures comes in later as they watch the plan come alive on the loom.

Their endeavor and vision from the inception of the ebrand has been to showcase the fabulous tapestry of India’s large textile heritage. Their stance has been and will remain to make handloom versatile and appealing to modern styles and silhouettes. The collections are reflections of their explorations… till so far, they have travelled to Benaras, Chanderi, Maheshwar, Bhuj, Bengal, Andhra, Bhandara, Champa, and with many more to go.

It has been a very soul-satisfying travel as they craft ensembles that are dramatic yet minimal, subtle yet definitive with fine attention to detail.

They create wearable design that is fluid across body type and age with prices that are inviting and luxe affordable.

BONSAI (By Bodhi Tree)

This category is their offering as everyday wear- from work to evenings out. Bonsai are thematic collections with artist collaborations in cottons, linens, denim, and silk.