Annual Closing the Gap Conference to Focus on Technology for Small Business Growth

Philadelphia, PA, June 08, 2024 –The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) is happy to announce its annual Closing the Gap Conference, set to happen on June 20, 2024, at the Center for Business & Industry on the campus of the Community College of Philadelphia.

This yr’s half-day convention, themed “Revolutionizing Small Businesses with Technology,” goals to empower Hispanic enterprise house owners and entrepreneurs with the newest technological instruments and insights to drive progress and innovation. Key subjects embody the use case for synthetic intelligence to streamline enterprise operations; shopper information and its energy to form enterprise technique; and turning into digital-ready to propel your enterprise ahead.

“We are thrilled to current this yr’s Closing the Gap Conference, focusing on how key applied sciences can rework the method entrepreneurs run their companies” mentioned Jennifer Rodriguez, President and CEO of GPHCC. “Our objective is to equip enterprise house owners with the information and instruments they want to innovate and develop, guaranteeing they will compete and thrive in at present’s quickly evolving market.”

Led by specialists, the interactive workshops embody:
From Concept to Execution: Leveraging AI for Small and Medium Size Businesses: Tim Daniel from Widener University’s Small Business Development Center will information attendees by the transformative potential of Generative Artificial Intelligence instruments, together with ChatGPT, to revolutionize enterprise methods and foster sustainable progress.
Capturing Customer Data to Drive Success: Gustavo Melendez, CEO of Relay and Salesforce Technical Architect, will share knowledgeable methods on using buyer information to improve advertising and marketing efforts and enhance buyer experiences by data-driven choices.
Powering Your Business with Census Data: Noemi Mendez, Data Dissemination Specialist at the US Census Bureau, will focus on how to leverage Census information to optimize advertising and marketing techniques and elevate enterprise methods.
Verizon’s Small Business Essentials Workshop: Led by Cynthia Sandoval, Subject Matter Expert in Digital Marketing for Verizon Business, this workshop will present important sources and insights into Verizon’s Small Business Digital Ready Program.

The convention is made doable by a collaboration with Widener University Small Business Development Center, a long-time companion dedicated to supporting the Hispanic enterprise neighborhood.

GPHCC members attend free, whereas non-member tickets are $35. For extra info and to register, enterprise house owners can go to GPHCC’s web site www.philahispanicchamber.org and comply with GPHCC on LinkedIn, Instagram, Facebook, and X (previously Twitter) for the newest updates and insights.