Aprilia Sparks Superbike Culture in India with New Lineup,

Bangalore, India – April 17, 2024

Aprilia, a famend producer of high-performance bikes, has formally launched its in depth superbike portfolio in the Indian market, marking a big second for superbike fanatics in the nation. The firm additionally introduced the appointment of John Abraham, a bike aficionado himself, as its model ambassador to spearhead this thrilling initiative.

This launch represents a serious growth for Aprilia in India, providing a complete vary of superbikes to cater to numerous using preferences. From the track-oriented RSV4 Factory to the versatile Tuareg 660, each rider is assured of discovering an ideal match. All these superbikes, out there as Completely Built-up Units (CBUs) by Aprilia Motoplex dealerships throughout India, embody the legendary Aprilia spirit – a novel mix of cutting-edge expertise, fascinating design, and a relentless pursuit of exhilarating efficiency.

A Quartet of Unforgettable Machines

· RSV4 Factory: This will not be merely a bike; it’s a track-focused machine meticulously crafted for superior pace. Aerodynamic traces exactly lower by the air, whereas the highly effective V4 engine unleashes unparalleled energy. Every twist of the throttle grants entry to the unique membership of riders who chase final velocity.

· RS660: This providing presents an ideal concord of sportiness and up to date design. The RS660 will not be solely aesthetically gorgeous but additionally a thrill machine constructed for on a regular basis using. Aprilia’s wealthy racing heritage is woven into its DNA, translating racetrack information into an unforgettable road expertise.

· Tuono 660: The Tuono 660 is a strong machine disguised for city using. Fully adjustable suspension and distinctive energy permit you to conquer any cityscape with unmatched efficiency. It’s a bike that begs to be unleashed on the city jungle.

· Tuareg 660: The name of journey is plain, and the Tuareg 660 solutions it with aplomb. This sturdy machine devours any terrain with ease, from twisting mountain trails to sandy deserts. Adventure fanatics will discover a excellent associate in the Tuareg, a machine that’s as comfy exploring uncharted territories as it’s commanding respect on the street.

John Abraham Joins Aprilia as Brand Ambassador

Aprilia India is proud to welcome John Abraham, a devoted Aprilia fan, as its model ambassador. This partnership is greater than only a superstar endorsement; it represents the best synergy that Aprilia was trying to find. Abraham’s ardour for high-performance bikes completely aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving group of efficiency biking fanatics. He’s not only a model ambassador; he’s a real fan, a rider who embodies the spirit of Aprilia.

John Abraham, whereas unveiling Aprilia’s efficiency portfolio, acknowledged, “I’m thrilled to be related with Aprilia as their model ambassador. I personally join with the Aprilia model, which embodies ardour, efficiency, and magnificence. I’m honoured to be a part of a model with such a celebrated legacy. I sit up for being part of Aprilia’s journey because it continues to face for high-performance bikes that exude the spirit of sport, racing, and journey.”

Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd., commented, “We are extremely excited to welcome John Abraham to the Aprilia household. John’s ardour for efficiency, journey, and excellence completely embodies the Aprilia spirit. This partnership will undoubtedly strengthen our model’s imaginative and prescient and resonate with each rider who craves a bike that’s as thrilling as it’s trendy.”

He additional added, “Aprilia has all the time been on the forefront of delivering extraordinary using experiences. The introduction of those superbikes, alongside with the RS 457, is a big milestone in our journey in India. We consider these bikes is not going to solely fulfil the goals of Indian riders however will even redefine the superbike section. India is a key marketplace for us, and we’re dedicated to bringing the very best of Aprilia to Indian riders.”

Mr Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s model ambassador marks a big chapter in our model journey. John’s real ardour for motorcycling resonates deeply with our discerning clients and John’s affect will probably be instrumental in amplifying Aprilia’s attain and connecting with a wider viewers of passionate riders. Together, we sit up for crafting campaigns that remember the fun of using an Aprilia bike.”

Aprilia’s Commitment to Customer Experience

Aprilia is actively increasing its touchpoints throughout India. Through its flagship Motoplex shops, Aprilia presents a curated buyer expertise and seamless after-sales service. By the top of FY Q1 2024, we intention to have roughly 10 Motoplex showrooms operational throughout main Indian cities like Bangalore, Delhi, Pune, Chandigarh, Surat, Jaipur, and Mumbai. Most of those are already welcoming riders, with a number of extra opening by the top of April 2024.