Birkenstock India Opens Its First Flagship Store In Mumbai

The generalretaileridea follows the model’s core values of operate, high quality and custom and an outsized reproduction of the uniqueBIRKENSTOCKfootbed, crafted by native copper artisans, takes centre stage in theretailerdesign. Spread over 1,600 sq. metres, theflagshipretaileris a harmonious fusion of up to date design and conventional Indian heritage. Drawing inspiration fromIndia‘s wealthy cultural tapestry, theretailer design incorporates brass, a domestically produced materials utilized in on a regular basis life within the metropolis. It is mixed with pure supplies equivalent to cork, jute, and leather-based, the heroes of the long-lasting BIRKENSTOCKmerchandise and the uniqueBIRKENSTOCKfootbed, the coronary heart of eachBIRKENSTOCK, made to empower all individuals to stroll as nature supposed. The inside design takes additional inspiration from iconic landmarks such as the Gateway ofIndia and conventional constructions equivalent to Mandaps and Charpai Jhulas, seamlessly mixing native influences withBIRKENSTOCK‘s international identification.

“We are thrilled toannouncethe opening of ourfirstflagshipretailerinIndia, marking a big milestone in our dedication to the Indian market,” says Jens Hattab, Regional Managing Director, Middle East AfricaIndiaatBIRKENSTOCK. “Thisretailer opening coincides with our 250th anniversary in shoemaking, a testomony to our enduring heritage and fixed innovation.India is a dynamic market with ever rising appreciation for high quality and luxury, and we see immense potential forBIRKENSTOCK‘s continued enlargement right here. Thisflagshipretailer will function a platform to showcase our newest collections, the alluring 1774 drops and join with our Indian prospects on a deeper stage.”

Transcending past mere commerce, theflagshipretailer envisions to be a haven for bespoke occasions, fostering group and providing prospects an unforgettable model journey. Experience the world ofBIRKENSTOCKandits function to allow strolling as nature supposed firsthand and see craftsmanship and high quality, made in Germany, come to life. Interactive shows like a multimedia historical past tower and footbed with projections supply a view on the long-lasting legacy of 250 years of shoemaking custom. The immersive model expertise on the flagshipretailerinIndiaguarantees to be as refined and unparalleled because the footwear itself.

“The opening of ourfirstBIRKENSTOCKflagshipretailer, inIndia is a landmark second for us. The love forBIRKENSTOCKinIndia has been actually inspiring. We’re witnessing a passionate and ever increasing client base who worth not solely the comfortand high quality our footwear, but additionally the model’s dedication to heritage. This motivates us to