Birkenstock India Opens Its First Flagship Store In Mumbai
2 min read
The general retailer idea follows the model’s core values of operate, high quality and custom and an outsized reproduction of the unique BIRKENSTOCK footbed, crafted by native copper artisans, takes centre stage in the retailer design. Spread over 1,600 sq. metres, the flagship retailer is a harmonious fusion of up to date design and conventional Indian heritage. Drawing inspiration from India‘s wealthy cultural tapestry, the retailer design incorporates brass, a domestically produced materials utilized in on a regular basis life within the metropolis. It is mixed with pure supplies equivalent to cork, jute, and leather-based, the heroes of the long-lasting BIRKENSTOCK merchandise and the unique BIRKENSTOCK footbed, the coronary heart of each BIRKENSTOCK, made to empower all individuals to stroll as nature supposed. The inside design takes additional inspiration from iconic landmarks such as the Gateway of India and conventional constructions equivalent to Mandaps and Charpai Jhulas, seamlessly mixing native influences with BIRKENSTOCK‘s international identification.
“We are thrilled to announce the opening of our first flagship retailer in India, marking a big milestone in our dedication to the Indian market,” says Jens Hattab, Regional Managing Director, Middle East Africa India at BIRKENSTOCK. “This retailer opening coincides with our 250th anniversary in shoemaking, a testomony to our enduring heritage and fixed innovation. India is a dynamic market with ever rising appreciation for high quality and luxury, and we see immense potential for BIRKENSTOCK‘s continued enlargement right here. This flagship retailer will function a platform to showcase our newest collections, the alluring 1774 drops and join with our Indian prospects on a deeper stage.”
Transcending past mere commerce, the flagship retailer envisions to be a haven for bespoke occasions, fostering group and providing prospects an unforgettable model journey. Experience the world of BIRKENSTOCK and its function to allow strolling as nature supposed firsthand and see craftsmanship and high quality, made in Germany, come to life. Interactive shows like a multimedia historical past tower and footbed with projections supply a view on the long-lasting legacy of 250 years of shoemaking custom. The immersive model expertise on the flagship retailer in India guarantees to be as refined and unparalleled because the footwear itself.
“The opening of our first BIRKENSTOCK flagship retailer, in India is a landmark second for us. The love for BIRKENSTOCK in India has been actually inspiring. We’re witnessing a passionate and ever increasing client base who worth not solely the comfortand high quality our footwear, but additionally the model’s dedication to heritage. This motivates us to
Mansi Praharaj
