Bombay Sapphire Creative Lab takes inspiration from Taj Mahal for Saw This, Made this Global Campaign

Delhi, India – twenty second April 2024 – BOMBAY SAPPHIRE Creative Lab launches its international marketing campaign, “Saw This, Made This” in India on World Creativity Day. Featuring city-inspired artwork installations and crafted cocktail experiences, the initiative celebrates India’s various inventive heritage. BOMBAY SAPPHIRE’S Creative Labs goals to encourage creativity inside oneself.

At its core, this endeavor is about drawing inspiration from the wealthy tapestry & pure artwork of India, captured by Rohan Shresthaa and reimagined by Klove Studio. This marketing campaign goals, whether or not it’s the long-lasting landmarks or the serene landscapes, there exists a wellspring of creativity ready to be tapped into.

“At BOMBAY SAPPHIRE Creative Lab, we imagine creativity isn’t a privilege for the few, it’s a spark ready to be ignited in everybody. This marketing campaign is rooted in that concept – that inspiration may be discovered anyplace, in something, ready for the fitting eye to see it and demonstrates the model’s continued dedication to creativity, each contained in the cocktail glass and past.” – Mahesh Kanchan says, because the Marketing Director, BOMBAY SAPPHIRE Creative Lab.

Rohan Shrestha embarks on a journey throughout India, not as a vacationer, however as a artistic hunter. He captures the great thing about Taj Mahal and delves deeper, looking for the colourful nightlife alongside Mumbai’s Queen’s necklace. Even Goa’s Parra Road, recognized for its tall Palm timber and the pink-bloomed flowers of Bengaluru’s Cubbon Park, is seen by way of Shrestha’s distinctive lens, showcasing a kaleidoscope of colours and textures, ready to be reimagined.

“Saw this, Made This offered a singular alternative to push my boundaries and discover uncharted artistic territories. With these experiences I found a wellspring of inspiration. Stepping exterior one’s consolation zone may be really transformative, and this mission is a testomony to the facility of embracing new challenges for me.” – Photographer Rohan Shrestha, Further provides.

Meanwhile, inside the partitions of Klove Studios, a distinct form of magic unfolds. Prateek Jain and Gautam Seth from Klove turn out to be the ‘makers’ in “Saw this, Made this’, reimagining Rohan’s imaginative and prescient into gorgeous artwork installations. This intriguing collaboration guarantees to redefine how we see the world round us and the potential to create extraordinary artwork hidden inside.

“For this marketing campaign, we envisioned a lighting expertise that mirrored the model’s spirit of exploration and discovery. We aimed to create an environment that sparked curiosity and ignited creativity, identical to the BOMBAY SAPPHIRE Creative Lab itself”, Says Prateek Jain and Gautam Seth, Founder and Creative Directors, Klove Studio.

Through this fusion of imaginative and prescient and craftsmanship, BOMBAY SAPPHIRE Creative Lab reaffirms its dedication to fostering a world neighborhood the place inspiration is aware of no boundaries. The essence of India’s cultural panorama is dropped at life in a symphony of creativity and ignites a sequence response of innovation, proving that the potential to create artwork lies inside us all. As the journey continues, might it function a beacon of inspiration and reminds us that inside each second lies the potential for extraordinary creation.