BOULT Emerges as India’s No. 1 Rated Audio Brand

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New Delhi 16 May, 2024: BOULT, India’s fastest-growing wearable tech model has lately been acknowledged as India’s #1 rated audio model by way of client preferences in good hearables, in response to a research carried out by Cyber Media Research. BOULT led with a cushty 96% choice within the TWS/Neckband phase, whereas its prime rivals BoAt and Noise, trailed at an in depth 90% and 84% respectively.

India’s audio panorama is booming, and on the coronary heart of this revolution is BOULT, hovering as the nation’s favorite audio model. In Aspirational India, neckbands are the go-to selection, whereas TWS holds sway in Tier 1 cities. On common, shoppers in India spend INR 1510 on TWS/neckbands, in comparison with INR 1880 in Tier 1 cities. Notably, BOULT stands out as the top-rated model for TWS/neckbands, in response to the research. India, a number one drive in direct-to-consumer (D2C) developments, good hearables are bought nearly evenly by way of offline and on-line channels, with a slight edge in the direction of on-line purchases with BOULT main the lot with a 55% of the purchases coming from on-line.

Furthermore, with the TWS/Neckband phase BOULT has the best usability quotient with 30% of the respondents choosing TWS and and 31% getting into favour of the neckbands. Lastly, aside from the audio high quality, BOULT is most well-liked for its daring and dynamic aesthetics, as effectively as its popularity as a powerful and modern model.

Varun Gupta, Co-founder of BOULT, commented, “Our strategy emphasises the model’s dedication to marrying cutting-edge design with superior audio high quality. Our vary of merchandise, from True Wireless Stereo (TWS) to neckbands, echoes the wishes of the trendy client, mixing trend with performance seamlessly. BOULT’s success isn’t nearly fashion; it’s about delivering worth. With a powerful 96% person satisfaction fee, BOULT is praised by prospects for its dedication to excellence and top-notch high quality at inexpensive costs. We are comfortable to see that buyers are believing in BOULT as their most well-liked model and we intend to maintain this religion intact.”

Commenting on the survey findings, Prabhu Ram, Head- Industry Intelligence Group (IIG), CyberMedia Research (CMR) remarked, “The Indian good hearables market is rising, pushed by a confluence of 3As: Affordability, Advanced options, and a rising emphasis on Aesthetics. This is mirrored within the rising demand for earbuds, particularly in Aspirational India, amongst the youth searching for each sporty and traditional aesthetics, and a rising choice for premium options at aggressive value factors. Audio manufacturers, such as BOULT, that may efficiently cater to this convergence of favor, worth, and performance will likely be well-positioned to probably seize a big share of this dynamic and discerning younger demographic.”

Key findings from the research underscore the shift in the direction of fashion-driven adoption in rising markets like Tier II cities, the place private fashion reigns supreme. Affordability stays a driving drive, with a overwhelming majority searching for premium options at pocket-friendly costs.

Young Indian shoppers prioritise fashion of their good hearables, leaning in the direction of sporty designs (45%) and traditional colors (28%) for an ideal mix of aesthetics and luxury. While sound high quality stays a prime precedence (53%), value (51%) and battery life (51%) maintain equal significance for value-conscious younger shoppers. When it involves TWS/neckbands, affordability takes centre stage.

BOULT emerged as a favoured model amongst Indian youth, celebrated for its distinctive audio high quality (59%), daring and dynamic design (56%), and inclusive model imagery (49%).

Disclaimer: This press launch is offered by a 3rd get together and has not been independently verified. We don’t assure its accuracy. Readers are suggested to conduct their very own analysis earlier than counting on the data herein.