CleverTap launches Clever.AI, the AI-Driven Edge for Customer Engagement & Retention

San Francisco, Calif. & Mumbai, India, May 3, 2024 – CleverFaucet, certainly one of the main all-in-one buyer engagement and retention platforms, at the moment introduced the launch of Clever.AI, its AI engine. With Clever.AI, CleverFaucet seeks to allow manufacturers with the subsequent era of AI capabilities required to construct human-like understanding of consumers and ship personalised experiences effectively that resonate with them, finally maximizing buyer lifetime worth.

Clever.AI is constructed on the basis of three core AI pillars – Predictive, Generative, and Prescriptive. Clever.AI propels these three pillars to remodel the means manufacturers interact with clients and make buyer interactions extra clever, and environment friendly.

Clever.AI allows manufacturers to develop into:

• Insightful: With Predictive AI capabilities, it forecasts exact enterprise outcomes, serving to manufacturers to anticipate buyer wants. Clever.AI’s insights are powered by CleverFaucet’s proprietary TesseractDB™ which ensures information granularity with an prolonged lookback interval, making predictions extra correct, and enabling manufacturers to make knowledgeable selections, leading to improved advertising ROI

• Empathetic: Taking GenAI ahead, Clever.AI merges creativity with emotional intelligence, crafting content material that resonates on a human stage. This empathetic strategy helps manufacturers drive larger conversions and engages clients with hyper-personalized experiences

• Actionable: Leveraging Prescriptive AI capabilities, it gives actionable suggestions to maximise conversions all through the buyer journey by serving to manufacturers establish the optimum engagement methods in real-time

Peter Takacs, Digital Product Manager, Burger King stated, “I might charge it 10 for its ease of use and quite a few potential use circumstances. We uplifted our advertising campaigns by simply experimenting with a number of potentialities and rapidly converging on the optimum one. It opens up a brand new period of steady experimentation for us.”

Anand Jain, Co-founder and Chief Product Officer, CleverFaucet stated, “We’re thrilled to unveil Clever.AI, a testomony of our pursuit over the final a number of years in main the means in adopting the newest tech to remodel buyer engagement. We will proceed to innovate CleverFaucet’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its capability to prescribe clever buyer experiences strengthened by superior product analytics and deeper persona profiling to make sure manufacturers can construct extremely personalised experiences, and campaigns extra successfully, making certain each buyer interplay is personalised and end result pushed.”

With Clever.AI, manufacturers have already skilled a lift in conversion with considerably larger operational effectivity. They witnessed a 66 % enhance in conversion charges, 35% increase in operational effectivity and a 3x enchancment in click-through charges (CTRs), with a rise throughout metrics corresponding to purchases, and common order values (AOVs). Moreover, Clever.AI enhanced operational effectivity by simplifying marketing campaign roll-outs, content material creation, and experimentation at scale. Clever.AI has helped main manufacturers like TouchnGo, Swiggy, Burger King add effectivity to their campaigns.

CleverFaucet will unveil its new AI capabilities via its Spring Release ‘24 occasion slated from sixth May to ninth May, via a collection of thought-provoking classes on how AI could make campaigns extra clever, environment friendly, and fascinating for manufacturers.