Decathlon to Invest Euro100 Million in India: Expanding

DECATHLON, a global leading multi-specialist sports brand, today announced a significant investment of €100 million in India over the next five years. This investment will be channelled towards expanding the store network to reach 190 stores across India, enhancing digital engagement, and deepening its commitment to local manufacturing.

India has emerged as a pivotal market for DECATHLON, exhibiting remarkable growth. This substantial investment underscores the company’s long-term vision for the country, extending beyond business growth to foster sports participation and sustainable development.

Steve Dykes, Global Chief Retail and Countries Officer, DECATHLON: “India is a cornerstone of DECATHLON’s global ambition. Its vibrant market and talented workforce present unprecedented opportunities. We are committed to accelerating our growth here, expanding our reach, and making a positive impact on people’s lives through sports. India’s potential to become a global manufacturing and innovation hub for DECATHLON is immense and we are excited to nurture local talent and contribute to India’s journey towards becoming a sporting powerhouse.”

Sankar Chatterjee, Chief Executive Officer, DECATHLON India: “India is a dynamic and growing market with a burgeoning sports culture. This investment reflects our unwavering belief in the country’s potential and our commitment to contributing to its economic growth. We aim to make everyone enjoy the benefits of sports, and this investment will enable us to reach a wider audience and offer a more comprehensive sports experience. We aim to create a lasting impact by fostering sports participation, generating employment in India, and promoting sustainable practices.”

Aligned with its global purpose to “Move People Through the Wonders of Sport,” DECATHLON’s strategy involves a multi-pronged approach. Beyond retail and production, the company is dedicated to creating opportunities for sports participation through initiatives like Play for Practice. This program focuses on events, playgrounds, and coaching classes to bring sports to everyone.

DECATHLON is significantly increasing its commitment to Indian manufacturing. Currently, around 8% of its global product range, including all cricket bats, accessories, and most hockey equipment, is produced in India. Today 68% of quantities sold in India are made in India. The company aims to boost this figure to 85% by 2026, solidifying India as a major manufacturing hub for DECATHLON.

Moreover, the company is transitioning its Indian manufacturing facilities to green energy, aiming for a 50% reduction in carbon footprint. Additionally, DECATHLON is actively implementing circular economy models to promote sustainability.

DECATHLON is committed to making a positive impact on Indian communities. By collaborating with employees, the DECATHLON Foundation, and local partners, the company will continue to expand access to sports, education, and employment opportunities across the country to contribute significantly to India’s economic and social progress.