Fortune Revives Tradition by launching Fortune Pehli Dhaar: 100

10^th May 2024: Adani Wilmar Limited (AWL), one of many largest Food and FMCG corporations and a number one edible oil participant in India, has introduced the launch of Fortune Pehli Dhaar First-Pressed Mustard Oil. This launch will elevate the mustard oil class and supply a premium product which can cater to an viewers that appreciates distinctive style, purity, and custom.

The launch of the model’s first-pressed mustard oil takes customers again to the unique essence of the product, which has been extracted from the best mustard seeds sourced from Rajasthan, utilizing the standard picket kolhu method. The mild urgent course of retains and preserves the oil’s pure necessities, leading to an unparalleled richness in each single drop and customers can expertise an explosion of mustard aroma, a deep, pure color, and a style that elevates the cooking to new heights.

Fortune Pehli Dhaar First-Pressed Oil deeply resonates with Fortune’s core model values of nurturing traditions and embodying the spirit of India. Through this product, which is made utilizing the age-old course of, the corporate needs to additionally emphasise the importance of purity and authenticity, thereby enhancing the culinary expertise of its customers.

Welcoming the addition of a brand new product to the portfolio,Mr. Vineeth Viswambharan, Associate Vice President, Marketing & Sales, Adani Wilmarstated,“We are thrilled to introduce Fortune Pehli Dhaar First-Pressed Mustard Oil, a product that redefines the mustard oil expertise for Indian customers. In right now’s period of high-speed mass manufacturing, our product stands in full distinction, providing a cooking oil made utilizing a gradual and conventional course of that preserves its nice style, wealthy aroma.”

Fortune Pehli Dhaar caters to the discerning palates of our valued clients, providing an unparalleled return to genuine flavour. A complete advertising marketing campaign has been deliberate for Fortune Pehli Dhaar First-Pressed Mustard Oil, which can leverage print and digital channels. The product will likely be made out there in handy 1L PET bottles and pouches throughout numerous gross sales channels akin to common commerce, trendy format shops, and e-commerce throughout Delhi NCR, Kolkata, Lucknow, Mumbai, and Bengaluru.