Garnier’s Green Beauty Initiative Inspires Sustainable Action

Mumbai, India – [05th June 2024] – In a robust show of dedication to sustainability, Garnier, the world’s largest magnificence model licensed by Cruelty-Free International, hosted an impactful seashore clean-up drive at Mumbai’s iconic Juhu Beach as a build-up for World Environment Day which is well known on fifth June. In addition to Mumbai, this drive was performed in Juhu, Mumbai. The seashore clean-up initiative, a part of Garnier’s ongoing Green Beauty program, aimed to lift consciousness about environmental points and encourage Gen-Z and Millennials to undertake sustainable practices.

The clean-up drive noticed a devoted workforce of volunteers, led by famend Bollywood actress Pooja Hegde, together with social media influencers and school college students, deal with the problem of plastic air pollution head-on. Supported by over 2,000 volunteers throughout eight cities—Mumbai, Chennai, Vizag, Pondicherry, Puri, Goa, Mangalore, and Kasargod—the occasion demonstrated the collective influence achievable by means of unified motion. This effort aligns completely with Garnier’s bold Green Beauty initiative, an end-to-end sustainability dedication launched in India in March 2021, showcasing the model’s unwavering dedication to environmental accountability.

Garnier has partnered with Plastics for Change, a social enterprise launched with a mission to make use of plastic waste as a useful resource for addressing social points, amassing, and recycling plastic, whereas enabling casual waste collectors, waste entrepreneurs, and their households to enhance their total livelihood. Since 2020, Garnier has been partnering with Plastics for Change to gather and recycle plastic, whereas enabling casual waste collectors, waste entrepreneurs, and their households to earn a secure earnings and enhance their total livelihood. Since 2020, Garnier has helped acquire the equal of 539+ tons of plastic and assist greater than 3,200 beneficiaries.

Pooja Hegde, the occasion’s superstar champion, shared her enthusiasm: “I’m impressed by Garnier’s resolve in direction of making a sustainable motion by means of small but impactful steps similar to a seashore clean-up. I urge everybody to take one inexperienced step of their each day lives. We in spite of everything have just one earth to deal with.”

Anshuman Wanchu, General Manager – Garnier at L’Oréal India, stated, “At the core of all the pieces we do is a drive to create magnificence that’s good for you and for the planet. We are dedicated to transferring to Zero Virgin Plastic in our packaging by 2030 and as we speak, 65% of our merchandise are constructed from renewed or recycled plastics. While we do all this at our finish, we wish to take customers alongside as we encourage them to take #OneGreenStep. The Beach Green-up throughout India was one such initiative as we glance to encourage and encourage younger customers to reside extra sustainably.”

Andrew Almack, Founder and Chief Executive Officer at Plastics For Change added, “We all must do our half to stop plastic from getting into the ocean and to make use of plastic waste as a useful resource for producing life-changing earnings for the waste collectors who depend on this as their supply of livelihood. We are grateful for our partnership with Garnier to assist change each the social and environmental influence of plastic air pollution.”