Great White Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea
4 min read~ Set to launch a collection of three fascinating advert movies that includes Varun Sharma ~
~ Launches throughout tv, digital and social media platforms in 8 languages ~
~ Ad movie hyperlink: https://youtu.be/JjpG6cALC88?feature=shared ~
15th March, 2024; Mumbai, India:
GreatWhite Electricals, a number one Indian dwelling electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is one among three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.
With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling selection for customers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and totally different cinematic types.
Speaking in regards to the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., stated, “At GreatWhite, we envision a safer and a brighter future for properties nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering modern and dependable electrical options; it’s about empowering properties with high quality merchandise customers deserve, at economical pricing with a superb output when it comes to delivering excessive lumens per watt. The model movies fantastically talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we purpose to light up not simply areas, however minds too, fostering a tradition the place brightness is not only a luxurious however a necessity.”
Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our concept of Varun being the right match for the #ShockinglyBright Range, since he’s excellent when it comes to expression and has a powerful viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with an important sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the precise chord and construct recall for an extended run.”
Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, stated, “At TheSmallBigIdea, we take immense delight in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’.When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the customers really feel the identical emotion and who higher than Varun Sharma. We had an unimaginable expertise working with Varun Sharma, his humour and attraction has added a comic book essence that really justifies the advert movies.”
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About TheSmallBigIdea:
TheSmallBigIdea is a full-service digital company, with places of work in Mumbai, Bengaluru & Dubai serving consumer necessities in India, US, UK & Middle East. They imagine in combining the power of know-how to combine & the ability of human minds to visualise, to ship outcomes for his or her shoppers. Their providers embody Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM providers & Augmented & Virtual Reality amongst different ancillary advertising and marketing providers. Their propriety creative-tech instrument ACE has enabled manufacturers to reach at campaign messaging by integrating insights from social sentiments & enterprise information. Over the previous 10 years, they’ve established a sturdy clientele in Media & Entertainment, Tourism, Sports, Real Estate, BFSI & E-Commerce.
About GreatWhite Electricals:
GreatWhite is devoted to reworking existence by way of modern dwelling electrical merchandise. Recognized because the “World’s Best Brand of the yr 2017-18” for South East Asia & honored with ‘The Pride of India Brands’ award in 2022, we delight ourselves on our dedication to excellence. With state-of-the-art manufacturing services & a variety of dwelling electrical merchandise together with switches, LEDs, followers, dwelling automation and extra. We mix design and know-how seamlessly. With a widespread sellers community nationwide & a rising international presence in Middle East together with UAE, Dubai and Oman alongside with Africa & Nepal, GreatWhite serves varied industries & works intently with high architects & designers. Our core values of innovation, luxurious & ardour drive us to create options that improve the standard of life.
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