GreatWhite Electricals launches its latest campaign #ShockinglyBright, partners with TheSmallBigIdea

fifteenth March, 2024; Mumbai, India:

GreatWhite Electricals, a number one Indian dwelling electricals model, launched its latest campaign #ShockinglyBright, that includes its groundbreaking product line of LumaPro LED vary. As part of this new launch, GreatWhite Electricals unveiled an advert movie, throughout tv, digital and social media platforms in eight languages. The model movie launched as a part of the #ShockinglyBright campaign is one among three advert movies conceptualized and crafted by TheSmallBigIdea for GreatWhite Electricals’ exceptionally vibrant LumaPro LED vary.

With ‘Lighting up the world, in a surprising method’, as its core messaging, the advert movie, that includes Varun Sharma, traces the journey of the LumaPro LED vary of merchandise, from discovery to finish use case. The model movie created by TheSmallBigIdea redefines innovation, making certain that even on mute, the movie successfully conveys the essence of top-notch lighting options, making them a compelling alternative for shoppers. Setting the tone of the advert movie is an old-school comedy vibe with retro music and totally different cinematic types.

Speaking in regards to the model’s management, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., stated, “At GreatWhite, we envision a safer and a brighter future for houses nationwide. The introduction of our cutting-edge LumaPro Shockingly Bright LED vary is a testomony to our dedication to brilliance, each in design and performance. We imagine in offering revolutionary and dependable electrical options; it’s about empowering houses with high quality merchandise shoppers deserve, at economical pricing with a superb output when it comes to delivering excessive lumens per watt. The model movies fantastically talk the core options of this LED vary. With the launch of our campaign #ShockinglyBright, we purpose to light up not simply areas, however minds too, fostering a tradition the place brightness isn’t just a luxurious however a necessity.”

Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. additional added, “Our campaign #ShockinglyBright revolutionizes our buyer’s lighting expertise with distinctive and superior high quality LED lighting options. The campaign is reflective of our concept of Varun being the right match for the #ShockinglyBright Range, since he’s very good when it comes to expression and has a robust viewers pull. Our collaboration with TheSmallBigIdea was a fruitful expertise. These extraordinarily passionate bunch of individuals with an awesome sense of creativity knew precisely what we anticipated and delivered outcomes par excellence. This campaign will certainly strike the proper chord and construct recall for an extended run.”

Commenting on creating the model movies, Manish Solanki, COO & Co-Founder, TheSmallBigIdea, stated, “At TheSmallBigIdea, we take immense satisfaction in creating impactful narratives that resonate with audiences. We are delighted to have partnered with GreatWhite Electricals of their mission to ‘Lighting up the world, in a surprising method’. When tasked with creating the advert movies for GreatWhite’s LumaPro LED Range, with the messaging #ShockinglyBright, it was imminent for us to make the shoppers really feel the identical emotion and who higher than Varun Sharma. We had an unbelievable expertise working with Varun Sharma, his humour and allure has added a comic book essence that actually justifies the advert movies.”