Her Story becomes ANEKA with a Bold Global Launch

seventeenth May 2024,Mumbai, India: Luxury Maison Her Story is now seen in a new dimension. The model strikes into a world growth in Paris and America, whereas additionally launching new collections primarily based on common fashionable values, alongside with soon-to-be-launched excessive jewelry and collections for males. In this journey, the Maison actively engages in sustainability and environmental goals. For all these causes, it’s now referred to as ANEKA.

ANEKA, Kala Ghoda Flagship Boutique, Mumbai

Derived partly from the Sanskrit phrases anek (many) and ek (one), ANEKA is a confluence of the distinctive particular person in a fashionable, various world. The title symbolises values like power, grace, vibrancy, energy, concord and love throughout many languages and cultures – permitting the Maison to embrace a world id whereas staying true to its roots. ANEKA represents a need to create which means and a sense of belonging, for everybody. “It is not nearly ‘her’ story,” says ANEKA Chairman and Paris-based luxurious business veteran, Philippe Nobile. “ANEKA poses a very fashionable query – What is the place of a person inside the collective? Representing solely the collective doesn’t make sense, and placing the person far above the collective doesn’t resonate with our values both. So, for me, ANEKA is a tremendous philosophical title.”

ANEKA continues its presence in Mumbai on the metropolis’s premier artwork district, Kala Ghoda. It can also be now out there at Le Printemps Haussmann, Paris – one of many world’s main luxurious retail galleries, quickly adopted by an entry into America and one other one-of-a-kind flagship boutique in India.

CEO Ankit Mehta shares, “An vital a part of constructing one thing fashionable, world and inclusive is the power to adapt and evolve. The ANEKA group right this moment is a really world community of proficient folks that have come collectively for one common mission: to raise a new-age luxurious model – one which connects meaningfully with individuals and finds inspiration in heritage and tradition – and convey it to each a part of the world.”

Every ANEKA assortment takes 9 months to a 12 months to be created in-house on the Maison’s state-of-the-art atelier, which is totally vertically-integrated from materials sourcing and handcrafting to retail. Designs come to life with best-in-class diamonds in a number of distinctive cuts, alongside with essentially the most beautiful treasured gems that elevate the idea, all set in pure 18K recycled gold. The Maison embraces a ‘new luxurious’, the place which means transcends materials worth.

Brand Director Sitanshi Talati-Parikh says, “ANEKA’s raison d’etre is to create which means and optimistic influence, each by motion and as a supply of inspiration for others. In providing illustration for various voices and values, it fosters an understanding of various views. We’re passionate, as we’ve all the time been, about representing the attractive dialogue between the person and their fashionable values, in a modern world that’s dynamic, aware and inclusive.”

ANEKA recognises the various environmental and social impacts related with every materials it really works with. It adheres to worldwide requirements and believes in fair-trade and fair-wage practices whereas additionally supporting the artisan group, together with coaching and assist for girls artisans. Meanwhile, it is usually actively exploring the probabilities of harnessing the potential supplied by rising applied sciences in the direction of carbon neutrality and sustainability. ANEKA is engaged to achieve carbon neutrality by 2025 by means of an lively sustainability program.

The Maison might be headquartered in Geneva, with worldwide places of work and groups unfold throughout Paris, Mumbai, New York and Milan. ANEKA is backed by Walking Tree – a world powerhouse in gems and jewelry primarily based in Paris and Geneva, with a community throughout Europe, India and America.