ICONSIAM’s Grand Chinese New Year Celebration Promises Unprecedented Spectacle Reinforcing its Status as a Global Landmar

BANGKOK, THAILAND – 9 February 2024 – ICONSIAM, a international landmark alongside the Chao Phraya River, in collaboration with the Ministry of Culture the Department of Cultural Promotion, The Thai Chamber of commerce and the Board of Trade of Thailand, as effectively as non-public companions together with KASIKORNBANK Public Company Limited, Hatakabb (Sim Tien Hor) Company Limited, Reference Sathorn-Wongwianyai and Tao Kae Noi, is dedicated to preserving and selling Thai-Chinese cultural traditions, ushering within the new yr with a grand celebration of the Chinese New Year, “THE ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024,” from February 7-11, 2024. The spotlight of this yr includes asking for blessings by collaborating in ceremonies led by the Pak Tai Temple from Hong Kong, which is being hosted at ICONSIAM, a place identified as the middle of plentiful and auspicious blessings. Furthermore, witness the “Fan-bladed wheel of fortune dragon present” for the primary time in Thailand, and benefit from the showcase of Traditional Lion with Dragon Head Dance, together with excellent Hunan Acrobatic Troupe Show, Sichuan Costume and Face Changing Show and Chinese Opera Show. This celebration not solely solidifies ICONSIAM’s standing as a premier international vacation spot but in addition presents a distinctive alternative for locals and worldwide guests to immerse themselves in a cultural extravaganza alongside the banks of the Chao Phraya River.

In regard to ICONSIAM’s worldwide recognition as a international landmark following the profitable New Year’s Countdown celebration, Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said that the corporate is advancing to additional cement its standing as a international landmark by collaborating with each private and non-private companions in organizing an extravagant Chinese New Year celebration underneath the idea “Merge the Power of the Great Dragon to Celebrate the Auspicious Year. With a complete funding of 100 million baht (US$ 2.8 million), the celebration goals to ship an distinctive expertise to guests all through February. The festivities are divided into two phases, beginning with the Hong Kong journey marketing campaign “The Great Dragon Journey 2024,” working from at present till February 18, 2024. The second section consists of actions for prosperity rituals, auspicious procuring, and marvelous cultural performances from Thai-Chinese traditions, going down from February 7 to 11, 2024. The aim is to supply a holistic and auspicious expertise for each Thai and worldwide vacationers.

Additionally, Mr. Supoj revealed “Data from the Ministry of Tourism and Sports reported 1,300,363 vacationers touring into Thailand within the first half of January 2024 from January 1 – 14, with expenditures totaling over 63,205 million baht (US$ 1.8 billion). Chinese vacationers ranked highest, adopted by guests from Malaysia, South Korea, Russia, and India. This signifies a optimistic development in tourism restoration and financial growth, particularly throughout the Chinese New Year celebration, thought-about a vital and auspicious occasion for Thai-Chinese descendants.”

“It is anticipated that the Chinese New Year celebration in 2024 will carry substantial spending, exceeding 34,000 million baht (US$ 971 million), contributing to an 8-10% improve in retail consumption inside the procuring centre in comparison with the identical interval final yr. Mr. Supoj expressed confidence that ICONSIAM’s numerous campaigns will elevate the Chinese New Year celebration in Thailand to a international pageant, attracting greater than 3.5 million guests and additional boosting retail spending inside ICONSIAM.