InnoVision Marketing Group Selected as Agency of Record For Beloved Tennessee-Based Restaurant, Buddy’s bar-b-q

SAN DIEGO – April 13, 2024 – InnoVision Marketing Group, a San Diego-based full-service promoting company, has been named company of document forBuddy’s bar-b-q, an East Tenn. bar-b-q favourite amongst vacationers and locals alike. Through this new partnership, InnoVision Marketing Group will collaborate intently with Buddy’s bar-b-q to develop a complete advertising and marketing and communications technique to help in a rebranding marketing campaign and its deliberate enlargement all through the southern U.S.

Buddy’s bar-b-q model has been Knoxville’s go-to quick informal bar-b-q restaurant since 1972. They have all kinds of bar-b-q menu choices from slow-cooked pulled pork, hen and beef to Smoky wings, Smoky dawgs, many scrumptious sides and regionally well-known hush puppies and Hot Fudge Cake. With 19 areas in Tenn., Buddy’s bar-b-q is able to enter new market segments within the surrounding states and showcase its extremely profitable franchise mannequin.

Buddy’s buyer base is generational. It’s not unusual to see 4 generations of one household eating at one desk. The model has been woven into the material of the East Tennessee eating scene by persistently providing a welcoming and enjoyable environment the place friends can dine comfortably. With a concentrate on southern hospitality and high quality components, Buddy’s provides a menu fitted to essentially the most discerning bar-b-q palate, as all of the meats are hickory smoked each day at each location. To honor and help their mission of being a restaurant that higher serves the group, they supply recent, quick and scrumptious bar-b-q at great worth.

“We delight ourselves on being a third-generation family-owned restaurant that gives the consolation of eating in with the comfort of a drive-thru in any respect of our areas,” acknowledged Mark Lemoncelli, Co-Owner & CEO of the Buddy’s Family of corporations. “Our success for over fifty years has been based mostly on having a convention of recent hickory smoked bar-b-q mixed with quick, courteous and pleasant service and providing beneficiant parts of meals at an inexpensive value. We’re thrilled to hitch forces with InnoVision, assured that their distinct insights and deep experience within the fast-casual eating sector will bolster Buddy’s bar-b-q, fortifying our model and propelling us towards future enlargement.”

InnoVision Marketing Group provides all the things underneath the advertising and marketing umbrella, with all companies carried out in-house and tailors the pricing and scope of every shopper partnership based mostly on what stage of development the corporate is in. InnoVision represents manufacturers in a number of classes, together with airports, automotive, fast-casual eating, meals & beverage, healthcare, QSR, delicate drinks, retail, tribal authorities, financial growth and nonprofits.

The San Diego-based company will collaborate intently with the Buddy’s bar-b-q crew to develop and execute a rebranding and complete enlargement technique, together with the oversight of all advertising and marketing companies together with branding, conventional promoting, digital media, public relations, social media and video manufacturing. Once the brand new model and technique are in place, the company will launch a brand new inventive marketing campaign all through the Knoxville-designated market space.

“It’s such an incredible honor to signify Buddy’s bar-b-q; they’re a heritage model in Knoxville, and their roots are deep locally,” stated Ric Militi, CEO & Executive Creative Director at InnoVision Marketing Group. “They signify custom, household values and high quality. And on the subject of southern bar-b-q, they’re as genuine as it will get. It’s superb to see the nostalgic emotion they evoke of their friends, which is comprehensible when you think about the generational span they’ve endured, and the truth that on this age of excessive costs, they nonetheless provide a high quality eating expertise at an unbelievable worth, all in the identical place.”

InnoVision’s portfolio and experience in franchising advertising and marketing positions it as the best strategic associate to raise Buddy’s bar-b-q’s goal and increase its attain. InnoVision Marketing Group has lately began offering the chance for international franchising to supply its purchasers the instruments to achieve the franchising and fast-casual trade. The company at the moment represents three different fast-casual manufacturers: Huey Magoo’s Chicken Tenders, Island Fin Poké Co. and Krak Boba.

For extra info on Buddy’s bar-b-q, please go toBuddysBarBQ.com/. To study extra about InnoVision Marketing Group, please click on right here or electronic mail PR@TeamInnoVision.com.