Invitation to The Shop’s Spring Summer Collection, Malmal Mela on April 26th and 27th, 2024 at The Folly
5 min readThe Shop
The Shop, established in 1969 by Kamal Singh and Preminder Singh, is a family-run enterprise devoted to crafting objects that improve the fantastic thing about on a regular basis life. Our inspiration stems from conventional textiles, honoring individuality, and embracing the essence of residing in a sacred atmosphere.
For over 5 many years, we have now drawn inspiration from indigenous textiles and crafts to create merchandise that embody a mix of conventional designs and trendy aesthetics. Our expert artisans infuse every bit with mindfulness, leading to distinctive choices that enrich the idea of lovely residing.
OUR PHILOSOPHY
Our ethos facilities round advocating for a lifetime of magnificence and appreciating the smallest wonders that enrich our day by day experiences. We are dedicated to embodying values corresponding to solidarity, cooperation, curiosity, creativity, variety, and sustainability.
OUR WORKSHOP
Our workshop embraces natural supplies and spacious, sunlit areas to encourage artists and designers. We deal with most duties in-house, together with dyeing, printing, embroidering, quilting, and textile design, using eco-friendly strategies like rainwater harvesting and groundwater recharging for sustainable manufacturing.
OUR ENVIRONMENTAL COMMITMENT
For many years, our work ethos has been rooted in conventional, environmentally acutely aware practices. To cut back our world footprint, we make the most of solar-heated water for dyeing, harvest rainwater for reuse and groundwater recharge, and deal with all manufacturing effluents responsibly. Our development strategies focus on indigenous supplies and conventional strategies, corresponding to white-washing partitions with lime and cow dung (gobar). Atriums in our constructing foster a well-lit, ethereal workspace with gardens, selling a pollution-free atmosphere and connecting us with nature.
OUR STORES
In the previous fifty years, The Shop has developed considerably. Beginning as a single retailer in Delhi, we have now expanded throughout cities like Mumbai, Noida, Meharchand Market in South Delhi, and Gurgaon. Our attain now extends to worldwide markets by exports. Recently, we’ve launched new shops in Bangalore and Kochi, together with a presence within the Museum of Goa and a everlasting retailer in Panjim and Sangolda. Our retailer, The Attic in Connaught Place, showcases treasures from earlier seasons, providing valued discoveries to our clientele. Additionally, we achieved a milestone with the inauguration of our Workroom in Gurgaon, specializing in bespoke inside designs.
OUR SOCIAL COMMITMENT
We adhere to native legal guidelines regarding minimal wage, youngster labor, office security, and prevention of sexual harassment. Our dedication to worker satisfaction consists of numerous assist measures and advantages corresponding to alternate Saturdays off, company-sponsored crew journeys, interest-free emergency loans, and help throughout household emergencies. As a end result, a lot of our staff have been with us for over 25 years. Our supervisory and some managerial roles are sometimes stuffed from inside our proficient and skilled workforce. We are proud to have second-generation employees members who’ve chosen to proceed their careers in our acquainted and supportive workspace.
DESIGN
We ship two collections a yr – Spring/Summer & Fall/Winter. Pop-up shops in Frankfurt and Paris as part of commerce gala’s – Heimtextil, Ambiente, Trade exhibits, NY NOW, and IIGF are additionally an annual ritual. Our design crew actively works to deliver contemporary concepts into the market. We print our personal CADs. A completely outfitted sampling division ensures that every new type and print is tried out for high quality and viability earlier than it’s launched into the market.
PRODUCT RANGE
We have a large product vary that consists of Home, Kitchen, Women’s Clothing, Men’s Clothing, Kids Wear, Stoles, Toys, Accessories, Bags, and You Care Products.
DYEING
Our dyeing division is supplied with cloth dyeing jigger machines that may deal with giant widths and big portions of materials. Experimentation with dyeing strategies corresponding to ombre, shibori, sponging, and marbling mixed with wealthy shade fastening strategies helps us produce materials with vibrant colours and distinctive designs.
SCREEN PRINTING
Prints are our specialty. Our display printing division is totally outfitted to ship top-notch shade definition and high quality prints, together with pigment and discharge printing. We excel in creating intricate patterns and layouts, managing up to 48 screens per design. All our tables are heated for optimum high quality and shade fastness. With our in-house laptop and hand art work capabilities, together with a devoted display exposing part, we decrease turnaround time for samples.
BLOCK PRINTING
Our block printing part permits us to experiment with conventional prints and create smaller print runs.
SURFACE EMBELLISHMENT
We make use of craftspeople who’re expert at a variety of floor embellishment work -beadwork, zardozi, hand knotting, stonework, and sequin work. We additionally proceed to experiment with newer strategies from time to time.
HAND EMBROIDERY
We produce hand-embroidered merchandise with skilled craftspeople working with Kantha, Chicken work, Chain, Hand quilting, Aari, and many different strategies.
MACHINE EMBROIDERY
Our knowledgeable craftsmen can produce intricate designs with numerous completely different stitches, strategies, and supplies. We have Chicken & Aari (crewel) embroidery machines and use wool, cotton, or silk thread.
APPLIQUE & PATCHWORK
Our distinctive patchwork are shiny, colourful, and refined. They are created utilizing a variety of strategies and materials by our expert artisans.
PRODUCTION
Operating out of manufacturing items at NOIDA (India), we have now streamlined the manufacturing course of to decrease overheads, maximize output, and focus on high quality. Our factories are outfitted with the most recent equipment to swimsuit our prospects’ wants.
QUALITY ASSURANCE
Our Quality Assurance crew is impartial of the manufacturing division. We examine all cloth and equipment at the Greige, dyed, and printed levels and have stringent remaining checking requirements to be certain that completed merchandise going to our prospects are of the best commonplace.
FINISHING
Washing – Industrial washing machines, Hydro extractors, and drying tumblers be certain that merchandise are washed to the best worldwide requirements.
Ironing – Steam Irons with vacuum tables to give the very best end attainable.
Finishing & Packing – Every piece is checked and packed to present the highest quality.
YOU CARE
Our YOU CARE mission is a acutely aware endeavor and distinctive vary the place we remodel each little bit of our gorgeous prints into lovely merchandise, respecting our craft folks’s efforts and our earth. We strive to upcycle all our cloth waste utilizing modern and inexperienced options. We create recyclable merchandise, use extra cloth to create assorted items of nice aesthetic and financial worth, and are dedicated to using pure fibers alone to try for a extra sustainable future.
Mansi Praharaj