IPRS partners with Swarathma for India’s First Multi-City Concert Tour

Hyderabad, 20 June 2024: IPRS (The Indian Performing Rights Society Ltd.), the primary music copyright society in India representating authors, composers and publishers of music, has simply recently teamed up with Swarathma, the acclaimed Indian folk-fusion band from Bangalore, for a multicity tour that is not practically delivering unforgettable music however moreover about championing sustainability. With a dedication to powering the sound strategies of their performances with a conveyable clear energy system as a substitute of standard diesel mills, Swarathma is setting a model new commonplace for environmentally conscious live performance occasions.

This tour is bigger than solely a set of performances. In a groundbreaking collaboration, the Indian Performing Right Society Ltd. (IPRS) is partnering with Swarathma to promote sustainable practices all through the music commerce. This initiative aligns utterly with IPRS’s ‘My Music My Rights’ advertising marketing campaign, aimed towards empowering music creators inside the digital world. Together, IPRS and Swarathma are poised to make a serious affect in key music markets and deeply interact with the creator group.

For creators, this tour supplies a singular various. IPRS shall be web internet hosting distinctive lessons for upcoming creators and neutral artists in each metropolis sooner than the live performance occasions, offering invaluable insights into music rights, royalties, and sustainable career enchancment. These interactive lessons will current a platform for creators to work together with the IPRS and Swarathma group, resolve their queries, and purchase necessary info for establishing a worthwhile career in music and boosting their earnings via royalties. The presence of Swarathma, a longtime band and IPRS member, will undoubtedly add good value, making these workshops a must-attend event.

Commenting on the affiliation,Jishnu Dasgupta of the Swarathma Bandacknowledged, “We’re thrilled to be collaborating with the IPRS. It’s necessary that every artist instantly consider licensing, security of their music and acquire royalties for their work. As we be part of arms with the IPRS to conduct educational workshops all through the nation, we hope to realize artists, notably youthful musicians, to make them aware of their rights and safeguard their inventive futures.”

Rakesh Nigam, CEO of IPRS acknowledged, “By partnering with Swarathma on their India tour, IPRS demonstrates its dedication to sustainability whereas fostering experience enchancment and consciousness all through the creator group. IPRS recognises the rise of neutral music and is dedicated to supporting rising experience in reaching worthwhile careers.

This collaboration presents a singular various for us to make a major affect on the music commerce panorama in India, setting a precedent for eco-friendly practices and empowering creators with the knowledge and belongings they need to thrive. I need to thank the Swarathma group, who’re moreover our esteemed members, for their invaluable assist in our mission to empower the music creator group and foster a sustainable ecosystem for music.”

IPRS and Swarathma are embarking on a nationwide tour masking fundamental cities. Having already toured Bengaluru, Pune, and Hyderabad, they will proceed their journey in Indore, Gurgaon, Jaipur, and Chandigarh. This tour helps the promotion of sustainable practices and careers inside the music commerce.