Jio, Airtel, Vi and BSNL users ALERT! New rule will be implemented from tomorrow, know what is the Message Traceability Rule

Good news is coming for users of Reliance Jio, Airtel, BSNL and Vi. From tomorrow, December 11, 2024, the Telecom Regulatory Authority of India (TRAI) will implement a new rule called message traceability.

This rule is designed to reduce the spam messages coming on our mobile phones. This new rule was initially scheduled to come into effect from December 1, but it was extended to give service providers a little more time to prepare. Originally, this rule was to come into effect by October 31, but it was extended to December 1 on the request of telecom companies.

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You will get relief from the new rule

Until now, it has been difficult to trace the source of many fraudulent messages and spam. This new technology aims to change that. By making it easier to trace the source of these messages, TRAI hopes to protect people from fraud. This new system will allow everyone to be traced, from the sender of the message to the one who delivers it. This will create a clean process, including people like telemarketers. This process will be completed before the message reaches the service provider.

TRAI has also taken care that with this new rule, important messages, such as OTP for banking and other services, do not reach late. They have said that these important messages will reach on time. Important OTPs will reach on time.

Under this new rule, promotional messages and spam without registration will be blocked. This will make it easier for users to identify advertising and promotional messages. More than 27,000 companies have already registered, and the process is going on rapidly. Overall, this new rule will make communication safe and transparent for everyone.

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