Lax.com Announces Acquisition Of Industry Competitor Universal Lacrosse

Combination of two of the world’s main lacrosse ecommerce locations helps to reinforce the game and units the stage for development

Norwalk, CT April 12, 2024 – Lax.com, the main lacrosse e-retailer and staff supplier introduced a considerable enlargement of their scope within the market, buying one in all its chief opponents, Universal Lacrosse. The acquisition makes Lax.com the most important ecommerce (Lax.com and Universallacrosse.com) and staff supplier devoted strictly to the game of lacrosse. Lax.com will even be buying Universal’s 10 retail shops.

“This transfer places Lax.com in an incredible place to scale the enterprise. The addition of John Flanagan and his staff gives the added expertise to launch Lax.com into an thrilling new chapter” acknowledged John Arrix, CEO of Lax.com. “As we unite these two corporations, we’re poised to harness the unparalleled experience of our lacrosse staff gross sales drive, and we are going to elevate the bar for customer support excellence within the trade. Our unwavering dedication to seamless relationships with our valued clients will drive a change of the Lax.com on-line platform, bolstered by synergies with Universallacrosse.com and our array of digital properties,” continued Arrix.

John Flanagan, CEO and Founder of Universal, acknowledged, “We are excited for the longer term. The strategic positioning of Universal Lacrosse shops will stay instrumental in servicing important lacrosse communities, strengthening Lax.com’s omnipresence from on-line to staff to retail and guaranteeing that clients can have interaction with us on their very own phrases. This complete method underscores our dedication to assembly various shopper wants and preferences.”

Looking forward to the rest of 2024 and past, Lax.com’s development trajectory shall be guided by the collective efforts of the veteran groups, united beneath a shared imaginative and prescient of success. Together, the platform can capitalize on synergies, innovate relentlessly, and propel our mixed group to new apexes of accomplishment throughout the lacrosse market. Universal’s 10 retails shops will proceed beneath the Universal title. Lax.com and Universal will proceed to run separate ecommerce platforms. Universal’s staff gross sales division will transfer beneath Lax.com.

Additional particulars on the brand new mixed enterprise shall be obtainable within the coming weeks.