Lee Launches New Denim Collection for Women Designed by

Mumbai, April 01, 2024: Iconic denim model Lee® in the present day introduced the launch of “Denim Beyond Definition”, a signature assortment for ladies that redefines denim class. Specially crafted by India’s main couturier Suneet Varma in collaboration with ace turtle, the unique licensee of Lee in India, this eclectic assortment is part of Lee’s technique to supply a fashion-forward and lifestyle-centric denim expertise to its clients.

The assortment marks the primary time Lee is experimenting with daring kinds for its Indian clients. It options fascinating components like gold foil prints, plaid patterns, and metallic riveting. Tailored for a youthful viewers, Suneet Varma’s signature fashion is thoughtfully retained with gildings, intricate threadwork, and mirror detailing gracing Gen-Z wardrobe necessities reminiscent of corsets, bell-bottom denims, and maxi skirts. This assortment stands as a testomony to the boundless nature of denim, symbolizing a up to date and transformative narrative on the earth of style.

Sharing his perspective,Suneet Varmamentioned “For me ‘Denim past definition’ has been an thrilling journey of pushing the boundaries of denim style. Beyond the challenges inherent in molding denim and merging it with Indian couture, I considered it as an incredible alternative to do one thing new. It goes past the standard, providing a singular mix of class and luxury. This assortment is an ode to those that carve their very own path on the earth of style, and I’m thrilled to carry this fusion to Lee’s clients in India.”

Commenting on the collaboration, Nitin Chhabra,CEO,ace turtlementioned, “We take delight in introducing trendsetting collaborations that redefine the style panorama in India. ‘Denim past definition’ by Suneet Varma aptly captures this essence and is a testomony to our dedication to providing progressive and trendy experiences to our clients. This fusion of denim and Indian couture encourages individuality and is a daring step into the world of style and way of life. We look ahead to launching extra such thrilling collaborations for our clients in India.”

The assortment seamlessly blends the informal consolation of denim with the glamour and class of couture style. From statement-making denims to elegant denim clothes and stylish separates, it encapsulates the right fusion of up to date fashion and timeless class. With a wealthy heritage in denim craftsmanship, Lee stands as a logo of sturdiness and magnificence, now reimagined by means of the artistic lens of Suneet Varma.

Customers should purchase the gathering at choose Lee shops throughout India

ace turtle is the unique licensee of Lee® in India and different South Asian markets. Lee® is presently obtainable at unique model retailers and main departmental retailer chains reminiscent of Lifestyle, Shoppers Stop, Pantaloons and Centro amongst others. The legendary world denim model can be obtainable on-line at its devoted webstore www.lee.in together with well-liked on-line marketplaces reminiscent of Amazon, Flipkart, Myntra, Ajio, Tatacliq and Nykaa.