Lifree Ropes in Anupamaa Fame Rupali Ganguly As Its Brand A
2 min read04th June, 2024: Lifree, a pioneering grownup diaper model primarily based in Japan, roped in the famend tv actress Rupali Ganguly as its model ambassador. The collaboration stems from the profound impression of her character, Anupamaa, on audiences, making her a great consultant for a model centered on addressing delicate well being points with empathy and understanding. Through this engagement, Lifree goals to leverage relatability and trustworthiness amongst the customers.
The model additionally introduced the launch of its DVC marketing campaign, “Leakage ka no dar, jiyo khul kar”, to unfold consciousness on grownup incontinence and the advantages of utilizing grownup diapers. In the video, the actress shares a heartfelt story about her mom and her challenges on account of urinary incontinence. The video continues to speak about how the distinctive 12-hour absorption capability in Lifree Adult Diapers helped her regain confidence, empowering her to navigate her life independently.
Speaking about their dedication to offering efficient options, Yuji Ikeda, the Managing Director at Lifree, mentioned, “As a model, our main goal has at all times been offering an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to supply unparalleled safety that ensures our customers can go about their each day actions, therefore fostering a way of empowerment. We are delighted to hitch arms with Rupali Ganguly and unfold consciousness of delicate health-related considerations with dignity.”
Ms. Rupali Ganguly, mentioned, “Brands like Lifree are attempting to resolve an issue that must be extra broadly mentioned, and this made me be part of the initiative and unfold consciousness. This DVC communicates that battles of outdated age are usually not fought alone. I need my viewers to know that they’ve companions who will help them whereas coping with such medical situations. And with Lifree, older adults can now reside a life stuffed with confidence and independence.”
The product offers older adults the boldness to reside their lives to the fullest and makes use of superior expertise to construct a strong absorption core that may maintain as much as 6 glasses of liquid. It acts as a trusted associate for people, offering consolation, confidence, and renewed vitality.
Mansi Praharaj