Lucknow Lions celebrate their win with Bingo! Tedhe Medhe

Noida, 30 July 2024: Lucknow Lions emerged as the winners of the first season of Uttar Pradesh Kabaddi League (UPKL). Post-match, the team was seen rejoicing their win with Bingo! Tedhe Medhe, one of India’s leading snacking brands. This memorable moment celebrated the indomitable spirit, rich cultural heritage, and athleticism synonymous with Uttar Pradesh and Kabaddi.

Bingo! Tedhe Medhe was the ‘Official Title Sponsor’ of the Uttar Pradesh Kabaddi League for the 2024 season. Kabaddi is celebrated for its unity, strength, and tradition. Inspired by this love for the sport, Bingo! Tedhe Medhe proudly associated with the league, bringing excitement and joy to fans across the country.

Continuing its signature campaign, “Match Start Bingo! Start,” this partnership created thrilling moments for Kabaddi fans as they enjoyed the game with their favourite snacks. The collaboration reinforced Bingo!’s fun and imaginative connection to game time. Fans attending the matches experienced Bingo! Tedhe Medhe kiosks throughout the stadium, a player podcast titled “Bingo! Tedhi Medhi Baat,” and various branded elements that enhanced the overall atmosphere.

Speaking about the association, Mr. Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, Foods Division, ITC Ltd said, “We were thrilled to associate as title sponsor of Uttar Pradesh Kabaddi League. Kabbadi is one of India’s beloved sports and this partnership underscores our dedication to supporting sports in India and also reinforces our commitment to connect with our audience.”

A spokesperson from UPKL said, “We were delighted to have Bingo! Tedhe Medhe as the title sponsor of the Uttar Pradesh Kabaddi League 2024. We support the fighting spirit of UP and through this partnership our endeavour was to make every match moment memorable and exciting along with the joy of snacking on Bingo! Tedhe Medhe for the fans.”

The Uttar Pradesh Kabaddi League, in partnership with the Uttar Pradesh Kabaddi Association, is a pioneering sports initiative dedicated to revitalizing and celebrating Kabaddi’s esteemed legacy.