Luxury Concierge Startup Targets Doll
5 min readMiami, Florida — May 16, 2024: Travel brokers are formally out of favor, however have left a spot of their wake that self-service on-line reserving platforms haven’t been in a position to fill. This is very the case for executives and high-net value people, who can spend hundreds of thousands yearly on journey however battle with the logistics of reserving a number of journeys every month for work, household, and trip – like coping with sluggish response occasions, errors in bookings, and a scarcity of help with present platforms and concierge providers. The Prelude, a membership-based luxurious concierge firm, is filling this hole by delivering the very best high quality of service whereas using cutting-edge know-how to attach ultra-high web value people (UHNWIs) with their highly effective international commerce community, offering the final word member expertise.
As the title suggests, The Prelude – which is also known as the ‘opening word’ – solves the market want by extremely customized service, responsive help, skilled journey and commerce information, and an excessive give attention to consideration to element in the course of the planning course of. The firm raised an undisclosed seed spherical from Turnbull Capital Holdings (the funding firm of serial entrepreneur, Anmol Bhandari) and appointed a line-up of excessive profile advisors together with Alex Spiro (Attorney to A-List Celebrities akin to Elon Musk, Jay-Z, Alec Baldwin and extra) amongst others. The firm is now on observe to hit $20 million in product sales by the tip of this yr.
The Prelude was based by Stefan Di-Finizio, a veteran within the luxurious journey house. He began his profession over a decade in the past working for SkyClub, Europe’s main First and Business Class flight company, earlier than becoming a member of digital concierge firm Velocity Black to spearhead the journey division. After three years there, Stefan grew to become an unbiased non-public concierge to UHNWIs for bespoke journey options globally. The Prelude goals to resolve the fragmented concierge and journey market on a bigger scale with its devoted cellular app and platform coupled with shopper devoted groups servicing the wants of their members.
Today’s journey business is damaged into two forms of service: self-service on-line reserving fashions and enormous bank card firms that present outsourced journey help. UHNWIs have been disillusioned with the lackluster reserving expertise. The Prelude has had success at attaining a excessive contact really feel whereas additionally complementing it with fashionable luxuries within the type of a devoted way of life supervisor backed by their two assistants who by no means manages greater than 10 members, together with an progressive cellular app the place people can discuss to their way of life supervisor, e book experiences, view all of their bookings and itineraries, and have a completely fingers on and immersive expertise.
“The Prelude is the primary end-to-end answer. To sum it up, we’re fixing time optimization for our members to assist them reap the very best experiences once they journey. In an ever-changing world, given the tempo of recent data and the way shortly issues change, there’s a urgent want for an skilled on this house to have the ability to adapt to members’ households, work, and basic schedule modifications. We are doing precisely that, whereas offering a private and unforgettable person expertise alongside the best way,” mentioned founder Stefan Di-Finizio.
Today, The Prelude’s members usually spend wherever from $200,000 to $3 million per yr on journey, and primarily embrace ultra-high web value households planning a number of holidays a yr; leisure shoppers who journey often for key social occasions like award exhibits, movie festivals, and style exhibits; busy executives who depend on The Prelude to journey for work; and exited entrepreneurs who wish to maximize their journey however could not have assistants or the historic infrastructure to assist them anymore.
The Prelude has attracted members of AMEX Centurion who have been looking for a extra customized and bespoke service. Members of The Prelude profit from the corporate’s capacity to e book journey in document time, unparalleled entry to venues and occasions by relationships with main hospitality teams, and perks that originate from Di-Finizio’s private relationships with main luxurious lodge chains. After one of many members’ business flight for a ski-trip was canceled final minute leaving the household stranded on the airport, the Prelude protection staff had a jet prepared inside 60 minutes of being notified making certain the members journey would keep on as deliberate; individually, on brief discover, the staff secured entry for certainly one of its members into the famend LouLou’s throughout Couture Paris Fashion week and organized a spread of experiences whereas within the metropolis.
The Prelude key area lies in its capacity to help members by devoted groups and its app the place members can request, e book on-demand, suggestions all in actual time. The mixture of real-time know-how and a 24/7 behind the scenes staff will allow it to scale with out sacrificing member expertise at any given second. “Having been on this business for a while and seeing what has labored and never labored, I used to be adamant that there was a greater approach by combining know-how and folks to make sure high-touch service by no means falters as we scale” defined Stefan Di-Finizio.
Looking forward, The Prelude plans to develop its international presence and additional the digital expertise they provide to their members, with the final word imaginative and prescient of constructing a life-style administration firm recognized for offering distinctive service, luxurious items by affiliate partnerships and in the end ease of thoughts and entry for his or her members.
Anmol Bhandari, Managing Partner of Turnbull Capital added: “The journey house is fragmented. There are many firms that provide “concierge providers”, however they’re simply reserving the issues individuals may have finished on their very own extra effectively. A concierge service doesn’t cease and begin with a digital reserving agent. The Prelude solves this with a tech stack that creates wonderful alternatives for customers and delivers with the high-bar service degree required by busy people. It’s a formidable infrastructure and platform that simply is smart and most significantly it really works. Their consideration to element on preferences is in contrast to another service. They are successfully a mixture of a household workplace infrastructure, government assistant and chaperone that ensures issues work as they need to.”
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