Mobil 1 TM 50th Anniversary: Ready for What’s Next

Bengaluru, India April 06th, 2024: ExxonMobil is proud to have fun the 50^thanniversary of the introduction of Mobil 1™ motor oil to the worldwide market. In 2024, ExxonMobil will commemorate its 50-year historical past of the Mobil 1™ model with a collection of initiatives throughout partnerships, motorsports, and digital actuality, every of which can spotlight the model’s legacy and what’s to come back.

Beginning as the primary full artificial automotive motor oil and later increasing right into a line of Mobil 1 branded oils, the Mobil 1 model has been on the forefront of engine safety for gas-powered and extra not too long ago, hybrid and electrical vehicles delivering unmatched high quality and efficiency for the previous 5 a long time. Today, Mobil 1™ is the world’s main artificial motor oil model with an unwavering dedication to innovation, collaboration and prospects. With this iconic model, ExxonMobil is happy to proceed shaping the way forward for engine safety and efficiency.

One of the central elements driving the celebration of Mobil 1 on this milestone yr is a brief movie to encapsulate the model’s journey. ExxonMobil has partnered with former Formula 1 racer and McLaren driver David Coulthard for the video to information audiences in an immersive journey by means of the Mobil 1 model’s evolution, influential collaborations and technological achievements.

Throughout the 2024 motorsports season, the Mobil 1 model will have fun its legacy with a collection of specifically designed liveries and different highlights of the Mobil 1 model’s in depth racing historical past.

“ExxonMobil takes nice delight within the Mobil 1 model’s legacy as a revolutionary artificial motor oil,” mentioned Laura Bustard, Mobil 1 Global Brand Manager. “From its inception 50 years in the past, Mobil 1 motor oil has persistently set the usual for high quality and efficiency and can proceed to enhance and excel for the subsequent 50 years. Anyone with any data of the automotive house or racing is aware of how iconic this model has been and will probably be.”

The Mobil 1 model’s journey by means of the final 50 years is a testomony to ExxonMobil’s capability to push boundaries and their dedication to efficiency and sustainability. Mobil 1 has turn out to be the trusted alternative of main automakers, skilled racers, and tens of millions of drivers worldwide. The Mobil 1 model’s superior oil formulations present unparalleled safety in opposition to engine put on, extending engine life and lowering upkeep prices for shoppers.

ExxonMobil acknowledges that the Mobil 1 model’s success is not only a product of superior expertise however a results of shut collaboration with main automakers, racing groups, and business consultants. These collaborations have allowed Mobil 1 to repeatedly evolve and set new business requirements.

“The Mobil 1 model stays devoted to sustaining and rising significant relationships,” mentioned Robert Shearer, Director of Global Sponsorships. As we transfer ahead into the long run, we’re excited to see a continuation of the collaborative innovation and intelligence that stems from our work with automakers, racing groups and different nice companions. Track to highway expertise is seen with every enchancment to Mobil 1 motor oil.”

On the event, hear from the leaders on half a century of innovation, efficiency, and belief, paving an exhilarating journey forward with Mobil 1™ and a promise of excellent engine efficiency and safety.