Nestlé India launches the much-awaited NESPRESSO
2 min readBengaluru, April 27, 2024: The much-awaited NESPRESSO, the pioneer in premium espresso with its vary of unique coffees will probably be launched in India by the finish of 2024. The NESPRESSO coffees and machines will probably be accessible in each unique {and professional} programs, to serve home {and professional} shoppers. The first NESPRESSO boutique is meant to be opened in Delhi, earlier than increasing to different key cities. NESPRESSO may also be offered on-line by means of e-commerce platforms. This launch will bolster Nestlé India’s premium espresso choices.
NESPRESSO – a licensed B Corp™ – performs a pivotal position in driving espresso innovation, discovering unparalleled espresso blends, formulating new recipes, and providing a premium espresso expertise for shoppers. All NESPRESSO coffees are manufactured in prime quality, state of the artwork manufacturing factories in Switzerland and exported to Nestlé markets worldwide.
Suresh Narayanan, Chairman and Managing Director, Nestlé India stated, “I’m very pleased that NESPRESSO will quickly be accessible for shoppers, espresso aficionados and occasional connoisseurs in India, to unlock new experiences and uncover extraordinary coffees. In current years, espresso consumption in India has witnessed a surge, with a discernible pattern in the direction of inhome consumption. A rising younger inhabitants, publicity to world tendencies, and new experiences has established India as one in all the fastest-growing espresso markets for Nestlé.”
Guillaume Le Cunff, CEO of Nestlé NESPRESSO S.A., stated, “I’m delighted that we’ll be introducing NESPRESSO to espresso lovers in India. For nearly 40 years, NESPRESSO has been dedicated to raise the espresso expertise by means of our signature style, and our dedication to sustainability embodied in our agency perception that espresso is usually a drive for good. After sourcing inexperienced espresso from India since 2011, I’m excited to see the model proceed to develop on this promising espresso market.”
NESPRESSO focuses on high-quality beans by means of the NESPRESSO AAA Sustainable Quality™ Program, which was co-created in collaboration with the Rainforest Alliance in 2003. The program now contains over 150 ,000 espresso farmers throughout 18 international locations. Around 600 NESPRESSO agronomists work immediately with farmers, offering coaching and sources to enhance espresso high quality, farm productiveness and sustainability. By promoting prime quality espresso to NESPRESSO, the farmers obtain a premium which might enhance their earnings and a safer livelihood. Over 93% of espresso is sourced sustainably by means of the NESPRESSO AAA Sustainable Quality™ Program. NESPRESSO has been sourcing prime quality inexperienced espresso from India since 2011 and works immediately with round 2,000 espresso farmers in the nation.
Headquartered in Lausanne, Switzerland, NESPRESSO is offered in over 90 markets and has a community of over 800 boutiques in roughly 500 cities.
Mansi Praharaj