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ONDC gets a shout-out in Shark Tank India Season 3

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New Delhi, April 03rd, 2024: During the third season of Shark Tank India, Anupam Mittal, the entrepreneurial pressure behind Shaadi.com (People Group) and a distinguished Shark on the panel, forged a highlight on the Open Network for Digital Commerce (ONDC). Mittal’s compelling elucidation of the Open Network’s potential to democratize digital commerce may assist India’s startups harness the huge alternatives of the Open Network.

During the Kiko Live pitch section in Episode 47 of Shark Tank India Season 3, Mittal drew parallels between the ONDC Network and the revolutionary Unified Payments Interface (UPI) initiative by the Government of India. He emphasised ONDC Network’s pivotal position in fostering inclusive digital commerce for all types of gamers in the market.

“We want to lengthen our gratitude to Anupam for educating the viewers about a seemingly advanced topic like ONDC in a clear and well-articulated method,” mentioned T. Koshy, MD & CEO at ONDC. “Mention of the ONDC Network on Shark Tank India underscores the significance of the Open Network as a catalyst for innovation, important for startups to thrive. For startups aiming to develop seamlessly, be part of our huge community the place alternatives are limitless.”

Anupam Mittal, Founder & CEO at People Group, mentioned, “What UPI did for funds, the ONDC Network gives the identical transformation for digital commerce. It’s about creating an inclusive community the place each enterprise, regardless of its measurement, can thrive on-line. This initiative is a highly effective step in the direction of making certain that progress and alternatives usually are not confined to the few however are accessible to all.”


Mansi Praharaj

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