Oriflame Prioritises India, aims to Empower 1 Million Micro-Entrepreneurs by 2029

Mumbai, India June 21, 2024: Oriflame, the main Swedish magnificence model with a worldwide presence, has introduced India its being one of many top-priority market. Building on its present success, the premier beauty model aims to on-board 1 million model companions throughout the subsequent 5 years, thereby selling micro-entrepreneurship and nurturing a dynamic start-up tradition throughout the nation. This bold goal aligns completely with India’s development trajectory and the Government of India’s emphasis on employment technology and self-reliance.

Oriflame is dedicated to selling the entrepreneurial spirit. By enabling people to turn out to be model companions, the model instils entrepreneurial ethics and empowers the workforce, particularly girls, by providing the pliability to design their very own work schedules. This method facilitates the creation of a satisfying profession that prioritises each social and psychological well-being, creating the way in which in direction of monetary independence.

At the forefront of the ‘Made in India’ and ‘Make in India’ initiatives, Oriflame is actively establishing analysis and improvement capabilities throughout the nation to produce merchandise tailor-made for Indian customers, infused with Swedish high quality and innovation. This method adheres to world high quality requirements and European security laws whereas additionally selling home manufacturing.

Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame, said, “India is a key marketplace for Oriflame, and we’re immensely grateful for the love and belief from our Indian customers. Oriflame merchandise offered in India are principally produced regionally, in our personal factories creating not solely employment alternatives and however contributing to the nation’s financial development. Our plan to make 1 million model companions micro entrepreneur within the subsequent 5 years demonstrates our dedication to this vibrant market and we’re in it for the lengthy haul.We are excited to proceed this journey with our Indian group, selling micro-entrepreneurship and supporting India’s imaginative and prescient of self-reliance.”

Oriflame affords a two-fold opportunity- people can both turn out to be model companions to construct their very own companies or be a part of as VIP members to get pleasure from merchandise immediately from the web site. In each situations, customers achieve entry to the model’s iconic, globally acclaimed merchandise, all formulated with the very best high quality requirements and adherence to accountable and sustainable practices. Notably, Oriflame has been recognised as a Climate Champion in Europe for 4 consecutive years which states the corporate’s devotion to the atmosphere and its folks.