Plum Boosts Leadership, Names Preenu Abraham Chief Business

May twenty third 2024:

Plum – the science-first, 100% vegan magnificence model established in 2014, is additional strengthening its management group because it seems to broaden its omni-channel community throughout geographies. The firm has introduced the appointment of Preenu Abraham as – Chief Business Officer, Retail. He will work carefully with Shankar Prasad, Founder & CEO, to additional speed up the expansion of Plum.

For almost a decade, Plum has been making waves within the Indian magnificence trade, reshaping requirements and redefining what it means to be actually moral and efficient. Driven by a philosophy grounded in ‘good science’, Plum blends the best pure substances with cutting-edge research-backed actives, making certain merchandise that not solely carry out but additionally delight.

Preenu brings over 22 years of expertise in client good gross sales & distribution and has held management positions, serving to construct much-loved manufacturers at Mondelez, Pepsico, Danone & Jubilant Foodworks. At Plum, he can be answerable for scaling progress throughout the total retail spectrum masking common commerce, fashionable commerce and Plum unique shops.

On his appointment, Preenu stated, “It is an thrilling time to be constructing Plum, because it completes 10 years of delighting the Plumster. What lies forward of us in retail particularly is virtually boundless and extremely thrilling. I’m thrilled at this chance to architect a brand-first, process-driven strategy to drive retail channel progress at Plum. I stay up for embarking on this journey with Plum group to speed up the model’s progress within the months and years to return.”

On the brand new appointment, Shankar Prasad, CEO & Founder Plum stated, “Thanks to Plum’s buyer obsession, ardour for nice product, and an trustworthy, lovable model persona, we’ve had the great fortune of serving tens of millions of Plumsters during the last decade. Our retail rollout started 7 years in the past, and now touches the lives of hundreds of channel companions. Preenu’s experience, ardour and management can be leveraged to additional scale this world-class gross sales & distribution community, serving to attain Plum to newer prospects in India’s very numerous geography. We stay up for scripting one other lovely story right here – this time in offline retail, beneath Preenu’s steering!”