Portland-Based SaaS Company Opal Labs Announced Marketing’s New Source of Truth at Chicago CMO Event

Portland, OR, May 24, 2024 — On Wednesday, May 15, Opal unveiled their new platform promise to resolve a key downside for roughly 99% of advertising organizations (primarily based on an unbiased survey from Forrester Research).

During the day-one keynote at the Transformational CMO Assembly in Chicago, Opal Co-Founder and CEO, George Huff, introduced Opal as “Marketing’s New Source of Truth.”

Huff made this announcement to a room of CMOs and SVPs from Fortune 500 corporations, together with (group to offer manufacturers).

This announcement positions Opal because the software program that may present worth for each stage of the advertising group, whereas enabling alignment round one central platform. This positioning announcement is a component of a holistic platform replace that may introduce a first-of-its-kind product – and produce modifications to the pricing and packaging of Opal.

“Our product technique has been aimed at creating worth for all customers within the strategy-to-execution pipeline. There is quite a bit of concentrate on content material manufacturing today with generative AI, and now we have these options, too, however what is admittedly thrilling to me is constructing a product which serves the wants of all layers in a company, however brings it collectively in a systematized method,” stated Huff.

This concentrate on making a “New Source of Truth for Marketing” is a direct antidote to fixing the organizational alignment challenges skilled by roughly 99% of organizations. According to a 2023 survey by Forrester, 89% of CMOs consider alignment is vital to succeed, however only one% consider they’ve it. An extra 87% state they want higher expertise to resolve the issue.

“The most well-run organizations nonetheless put quite a bit of blood, sweat, and tears into being aligned. From technique to execution, from channel to channel, from govt to executer – it’s extremely taxing to interrupt down these silos. We goal to cut back this ‘alignment tax’ so all organizations can create the most effective experiences for his or her audiences,” Huff stated.