PPDS Boosts Oracle Red Bull Racing’s Global Marketing Team

Amsterdam, 12 March 2024: PPDS, the unique international supplier of Philips Professional Displays, is delighted to announce the set up of 13 “game-changing” Philips interactive shows at Oracle Red Bull Racing’s renovated MK-7 advertising staff places of work in Milton Keynes, UK, sending staff collaboration and artistic functionality into overdrive.

Signalling the most recent evolution of an ever-deepening partnership with the reigning Formula One™ World Championship Team – for which PPDS has been an official Team Supplier since 2022 – this thrilling new mission continues Oracle Red Bull Racing’s relentless concentrate on main from the entrance each on and off the monitor and adhering to its inside motto: ‘to win and to do it in a different way’.

Housed in ORBR’s spectacular MK-7 places of work in Milton Keynes – 50 miles (80kms) north of London – the Oracle Red Bull Racing model continues to achieve new heights, with a fan base that pervades all corners of the Earth.

With communications more and more a key focus, its artistic advertising staff has expanded exponentially in recent times, representing the Oracle Red Bull Racing model throughout all advertising channels, together with its extremely profitable ‘Paddock’ fan reward website, associate program and, in fact, its rising social media presence (4.5m followers on ‘X’ and 11.6m on Instagram to call simply two).

In the fast-paced world of F1 racing, standing nonetheless isn’t an choice, and teamwork is important. With a proud monitor report of supporting ORBR with a spread of custom-built options – from its headquarters by to the fashionable Oracle Red Bull Racing hospitality suite within the Paddock Club – PPDS was the standout associate of option to revolutionise the way in which its advertising groups talk and collaborate, serving to to drive new concepts and encourage larger mission outcomes.

Following detailed discussions overlaying the ORBR advertising groups’ wants and ambitions for right this moment and into the long run, a fleet of 10 Philips Collaboration C-Line shows (65”-86”) – primarily based on the Windows (8000 Series) and Android (6000 Series) OS – have been built-in into the advertising staff’s administration places of work, assembly rooms, and shared areas, such because the ‘Break Out Zone’ and ‘Energy Lounge’.

Designed to boost and encourage, the Philips Collaboration C-Line shows have proved themselves an immediate recreation changer for the Oracle Red Bull Racing advertising staff, remodeling every house right into a hive of exercise, bringing new power and enhanced productiveness, and new collaborative working capabilities, all through.

Every opinion counts

Bringing groups collectively like by no means earlier than, the Philips Collaboration C-Line shows present the advertising staff with superior and seamless wi-fi sharing capabilities, with as much as 64 units (individuals) in a position to concurrently connect with the display, for fast content material switching between members within the room in addition to remotely.

Combining multi-touch know-how with the Philips Collaboration shows’ whiteboard mode, customers can write and draw immediately on the display – with near-zero latency, for extra pure consumer experiences – both by hand or with devoted markers, with all actions streamed again to all related units for simple file sharing.

High influence efficiency

Complementing the Philips Collaboration shows, two imposing 98” Philips Signage 4000 Series D-Line shows have been put in facet by facet within the advertising staff’s ‘Paddock’ space, which options grandstand seating, with a single 86” mannequin, put in within the Oracle Suite. Each is used to supply a wide range of features, together with dwell protection of monitor motion and different related occasions, delivering necessary staff information, outcomes and different energising content material to the staff.

One of PPDS’ most versatile and versatile Android SoC shows thus far, the Philips Signage 4000 Series ensures all content material is delivered with energy and precision, fine-tuned to make sure particular color and distinction pointers for ORBR are achieved always.

For most versatility, the staff additionally advantages from the Philips 4000 Series’ QuadViewer characteristic, remodeling single shows into stylishly framed 2 x 2 videowalls with no inside bezels. Marketing groups can join and play content material from as much as 4 impartial sources concurrently on the identical display – an excellent answer when a number of feeds must be seen, equivalent to broadcasting qualifying classes or the race itself. A video showcasing the installations will be seen right here.

“Game changer”

Discussing the mission, Olly Hughes, Chief Marketing Officer at Oracle Red Bull Racing, commented: “We checked out a number of distributors, however PPDS and Philips Professional Displays have been those that had the most effective product to reply what we have been on the lookout for.

“Getting the advertising groups collectively, engaged on content material collaboratively, viewing it in sharp, daring distinction, on high quality shows is actually necessary. These Philips Professional Displays are a recreation changer and the right answer for our advertising workplace surroundings.”

Tim de Ruiter, Business Development Director at PPDS, added: “In the fast-paced world of F1 racing, there’s merely no substitute for teamwork. Technology, whether or not for constructing autos or creating inspirational and extremely revolutionary advertising campaigns, performs a vital position in attaining objectives and ambitions. After assembly with the advertising staff at MK-7, it was clear that bringing every staff throughout the busy division collectively and offering them with the instruments to collaborate on tasks, share concepts and, crucially, have fun their successes, was a key focus.

“It was a problem we have been glad to just accept, and we’re pleased with the influence these state-of-the-art Philips Professional Displays, designed to satisfy the very best ranges of demand, equivalent to in F1, have already made in brief house of time. We stay up for persevering with to associate with Oracle Red Bull Racing, supporting them as they edge even additional forward of their opponents.”

Fast details

• Client: Oracle Red Bull Racing
• Location: MK-7 Marketing Offices, Milton Keynes UK
• Project: Accelerating interactive collaboration for Oracle Red Bull Racing Marketing Team
• Products: 4 x 86BDL8051C, 6 x 65BDL6051C, 2 x 98BDL4550D, 1 x 86BDL4550D