PURE EV and PDSL UK Announce JV to Launch Solid

New Delhi, April 2024: PURE EV, India’s main EV 2W OEM, introduced forming a JV with Pragmatic Design Solutions Ltd (PDSL), UK. With a shared imaginative and prescient to remodel electrical mobility and improve transportation affordability, PURE EV and PDSL (UK) collaborate to cater to the evolving wants of shoppers throughout home and worldwide markets.

“PDSL (Pragmatic Design Solutions Limited) has been delivering modern engineering and digital know-how options since 2010, for clientele like OEMs Jaguar Land Rover, Aston Martin, Volkswagen, Bentley, Lotus, McLaren, Rivian, VInFast, Polestar, Volta Trucks, Panasonic, LG and so forth”

PURE and PDSL set a roadmap to develop a high-performance EV 2W on strong state battery know-how platform, focusing on each Indian and International markets. The JV might be set-up on the Coventry University Technology Park, UK, which is called the World’s main Automotive Hub together with the EV Technology.

The JV goals to develop a revolutionary product that seamlessly integrates superior know-how with sustainable design rules, with mileage of 250 KM, Top Speed of 100+ KMPH, AI Based Power-train platform providing person pleasant troubleshooting & quick on-board charger.

This strategic alliance brings collectively PURE EV’s experience in battery & electrical automobile design with PDSL’s distinguished engineering providers by on-boarding the worldwide provide chain to the distribution community. The product might be geared up with new-age battery know-how, a dynamic powertrain and superior software program options. The improvement of the product has begun, and the launch might be deliberate throughout early 2025.

Commenting on the Collaboration, Mr. Rohit Vadera, CEO, PURE EV, mentioned, “Having tasted success within the EV 2W commuter section, PURE is worked up to be coming into the premium Scooter section. At PURE EV, we now have constantly strived to push the boundaries of electrical mobility, leveraging our sturdy R&D capabilities to ship cutting-edge options to our clients. By becoming a member of forces with PDSL UK, we’re poised to unlock new alternatives and carry to market merchandise that not solely meet however exceed the expectations of our clients. We purpose to develop a premium product in each side that will be accepted in India and chosen international locations within the International market, and a JV with PDSL is the proper step towards attaining this aim.”

Dr. Steve Simplay, Director of MSME at PDSL, mentioned, “Located within the coronary heart of West Midlands, PDSL will leverage its unmatched electrification engineering and provide chain capabilities to bolster the longer term development of PURE EV, by way of the institution of a newly created Joint Venture for Research & Development. PDSL is at present supporting a number of EV OEMs by way of the electrification journey and will assist improvement of strong state batteries. With a strong portfolio boasting over 120+ IP filings, PURE EV already operates a community of greater than 150 shops with a imaginative and prescient of extending the enterprise globally by way of experience from PDSL. Together, we anticipate delivering much more progressive electrical mobility options to clients, whereas concurrently growing a strong agile provide chain to facilitate future development and enlargement.”

Mr. Ned Jolic, Sr Manager at PDSL. mentioned, “We at PDSL UK are excited to ignite this game-changing partnership to assist revolutionize electrical mobility with supporting the event of cutting-edge Solid State EV Batteries . The collaboration blends PURE EV’s progressive prowess in electrical automobile design with PDSL UK’s engineering excellence, focusing on a product that redefines efficiency and sustainability. The JV units the stage for a transformative journey in direction of reasonably priced, high-performance electrical mobility, driving the way forward for transportation each in India and on the worldwide stage.”