SAPPE names K-Pop band SEVENTEEN its First Global Brand Ambassador for Mogu Mogu

Capturing hearts of Gen Z worldwide!

BANGKOK, May 30, 2024 – Sappe PCL or SAPPE has formally named the world’s main Okay-Pop boy band SEVENTEEN, high of the record of Okay-Pop boy group model worth rating, as its First Global Brand Ambassador for flagship fruit drink Mogu Mogu. As a part of the function, the 13 members of SEVENTEEN would be the representatives of ‘Fun’ and ‘Lively’ for SAPPE’s fruit juice with coconut jelly Mogu Mogu, the favourite drink in a number of nations, with its “Sip Chew Feel Mogu Mogu” marketing campaign. This displays the sturdy international success of SAPPE, which presently exports drinks to round 100 nations worldwide.

SAPPE CEO Ms Piyajit Ruckariyapong stated “Mogu Mogu has obtained a really heat welcome in international markets, and due to its distinction and uniqueness we’re the world’s first beverage maker to have launched a drink mixing huge items of coconut jelly, a ‘Snack Drink’, to the market in 2001. Until now, greater than 30 billion bottles of Mogu Mogu have been distributed to shoppers worldwide whereas at Sappe we’ve been busy advertising and increasing gross sales channels to succeed in our shoppers globally.”

SAPPE made one other vital stride towards changing into a ‘Global Brand’ when it was capable of obtain steady progress within the international market, receiving vast acceptance amongst prospects with its modern methods just like the ‘France First’ mannequin in Europe and the ‘Korea First’ in Asia by its Global Influencer Marketing technique and the product tie-in in Okay-Dramas on Netflix. These initiatives have created viral tendencies on the regional and international ranges, positioning South Korea and France because the “Main Influencers” of their respective areas.

To strengthen Mogu Mogu’s international presence, SAPPE will introduce the “Sip Chew Feel Mogu Mogu” marketing campaign this 12 months as its first international model marketing campaign. The marketing campaign will kick off in South Korea and France, that are the “Key Countries” and the vital “Trend Setters”, to extend its Brand Engagement with the purchasers in each nations by the product and SEVENTEEN, its Global Brand Ambassador with prevailing recognition throughout the globe.

The firm additionally performed a Brand Health Check with Milieu Insight, a widely known market analysis and information analytics firm, to determine shopper wants and interact them in serving to develop advertising technique on the international marketing campaign degree. In addition, SAPPE has invited DDB Worldwide Communication Group LLC, the worldwide advertising company and Omnicom Group affiliate, to assist create related methods and perform actions all through the marketing campaign. This venture is taken into account a serious partnership of the world-class groups.

The SAPPE CEO added that with their iconic vitality and positivity, SEVENTEEN will be part of arms with Mogu Mogu to succeed in out to the worldwide viewers and unfold the ‘enjoyable’ and the ‘liveliness’ the model represents. Propelled by the Okay-pop group’s recognition, Mogu Mogu hopes to additional enhance model engagement, construct a novel narrative, and increase its market.

The “Sip Chew Feel Mogu Mogu” marketing campaign is the corporate’s biggest-ever marketing campaign at a worldwide degree. All the members of SEVENTEEN will characterize Mogu Mogu in speaking with its public worldwide by TVC and quite a few advertising instruments. Further types of enjoyable will likely be organized for the followers, equivalent to particular presents from Mogu Mogu, Mogu Mogu Special Pack Limited Edition. SAPPE expects that every one actions within the marketing campaign will assist enhance model engagement by 25%.

“With all this, we intend to create happiness and enjoyable for the followers of Mogu Mogu and SEVENTEEN around the globe. It is a major starting in constructing Mogu Mogu right into a beloved model at a worldwide degree to any extent further”.