SIAM Hosts 18th Styling & Design Conclave

Mumbai, twenty eighth March 2024: The Society of Indian Automobile Manufacturers (SIAM), the apex vehicle business physique, organised the 18th SIAM Styling and Design Conclave alongside the sixteenth Automotive Design Challenge (ADC) on twenty second March 2024 at Hotel Ramada Plaza by Wyndham, Varanasi, Uttar Pradesh.

The theme of the conclave was “Designing for Aspiring India”, specializing in the way forward for car styling and design in India. The occasion introduced collectively a number of skilled vehicle designers from India and overseas to share their concepts and inputs, for shaping the way forward for aesthetic design of autos.

The Automotive Design Challenge (ADC) 2023, an esteemed annual design competitors organized by SIAM, was held through the conclave. The ADC served as a platform for aspiring vehicle designers to showcase their abilities and envision the way forward for automotive styling & design. Following a rigorous choice course of, the highest ten college students had been chosen to current their modern ideas through the conclave.

Mr Prashant Ok Banerjee, Executive Director, SIAM, highlighted the function of indigenous designs stating that, “For Rising India, the time is ripe for styling Indian Automobiles and Mobility with indigenous designs.”

In the welcome tackle, Mr G Sathiyaseelan, Chairman, SIAM Styling & Design Group, mentioned, “The wants of Indian customers are altering and so are design necessities. The mega-trends and technological path must be reinvented. There is a must democratize the mind-set of Indian Designers. You turn into a designer you turn into an issue solver for the end-user.”

In the keynote tackle, Mr Luciano D’ Ambrosio, Founder, LDA Design, Italy, mentioned, “Besides EV, I imagine there are lots of different alternatives for various fuels for considering one thing totally different. The strategy to creating new automobiles has all the time been divided into the identical design and totally different fuels. I wish to differentiate between fashion and design. Style is trendy; Design ought to be a brand new innovation.”

The first session themed, “Technology Innovation as an Enabler for Design”, opened by Mr A Dhanasekaran, Assistant General Manager, Ashok Leyland, additional including to the session, Mr Nikhil Rane, Head – Design & Innovation, Adient India, mentioned, “Seat is a core a part of vehicles. For each vital particular person sitting is vital. You take a look at consolation another way, from a non-driving perspective.”

Mr Debrup Sanyal, Design Studio Manager, Estech India, Mr S. Anbuchezhian, Head – D&ME, S&R and IP, Apollo Tyre, Ms Shweta Kumari, Head – Colour Designer, Kansai Nerolac, and Mr Sathish Kumar, Manager – Application Engineer India & SE Asia, Stratasys, had been additionally current within the session.

The second session themed, “Designing for Global Aspirations” started with an tackle by Mr Pankaj Dhamane, Sr. General Manager, Mahindra & Mahindra. Further the session noticed participation from Mr Ferdinand Klauser, Managing Director, KISKA Shanghai, mentioned, “We actually need to be sensible on the place to play what to play and the right way to execute. We as designers are change-makers and should make a constructive affect.”

Mr Dinesh Raman, Senior Design Manager, KISKA Shanghai, mentioned, “Automotive business is a key driver of financial development and a positive associate for producers. Economic shifts present development to a rustic. Indian customers are more and more changing into conscious of what the model stands for.”

Mr Rajesh Gogu, Head – Exterior & Advanced Design, Maruti Suzuki India, mentioned, “Understanding the market is all the time vital and discovering alternatives is the important thing. The Auto business is rising radically within the nation, with a rising inclination in the direction of SUVs.”

Mr Utkarsh Biradar, Chief Designer, Tata Elxsi, mentioned, “As the buyer spends more and more, consolation turns into an vital facet. Bespoke personalization has been demanding. Brands are audible. Every contact, each door shut provides a vibe of the car. A automobile is aware of greater than the person does with the variety of sensors which might be going into it.”

The third session was a panel dialogue themed on, “Fostering Industry – Academia Partnership” moderated by Mr Saurabh Singh, Head – Design, Maruti Suzuki, India and noticed participation from Prof. Vipul Vinzuda, Head – Transportation Design, NID Ahmedabad, Prof. Thomas Dal, Director – Dean, Strate School of Design, Ms Alka Madhan, Director Strategy, MIT Institute of Design, Mr Bikash Jyoti Biswas, Head – Design, Ather Energy and Mr G Sathiyaseelan, Chairman, SIAM Styling & Design Group. The contributors highlighted the significance of collaboration between the business and academia leaders on methods to help and nurture younger designers, emphasizing the significance of expertise and innovation in driving the automotive sector ahead.

The conclave concluded with the announcement of the top-three winners of the ADC 2023, showcasing the most effective rising expertise in automotive styling & design. Likhith Sarvareddy from Strate School of Design was declared the primary prize winner adopted by Vinayak Tiwari from Ajeenkya DY Patil University and Bhujang Sakore from National Institute of Design who emerged as the primary and second runner-up.

The numerous viewers, together with designing practitioners from Automobile OEMs, Component Suppliers, Technology Suppliers, Design Students, Faculty Members and different stakeholders, contributed to the colourful change of concepts and views all through the occasion.