Skoda Auto India announces the next leg of the Name Your Sko

Mumbai, March 29, 2024: Škoda Auto India has already ushered in the New Era with the announcement of the all-new compact SUV. Taking a stride additional into the New Era with consumer engagement and involvement, the firm has additionally introduced ‘Name Your Škoda’, a marketing campaign the place members contribute to what the identify of Škoda’s all-new compact SUV might be.

Speaking at the announcement, Petr Janeba, Brand Director, Škoda Auto India, mentioned: “India is driving progress for Škoda Auto globally. The key enablers of this thus far have been the first merchandise particularly developed for India – the Kushaq and the Slavia. These vehicles, aside from being constructed on an India-specific platform, have additionally been named conserving legacy, heritage and tradition in thoughts. Kushaq, for example, is from the Sanskrit phrase for an emperor. Slavia is the identify of Škoda’s first ever product, a bicycle. The naming course of of a automotive is vital for us. With ‘Name Your Škoda’ we wish to prolong this custom to our upcoming all-new SUV and need the folks, prospects and followers to be concerned in the naming course of of their new automotive. We look ahead to folks throughout India embracing our new member of the family, which is domestically developed, domestically engineered and domestically manufactured.”

The initiative

‘Name Your Škoda’ is a marketing campaign that allows the involvement and engagement of customers, prospects and the Fans of Škoda in selecting the identify for a automotive that may hit the roads in 2025. This is a step additional in Škoda Auto India’s endeavour for listening to folks, followers and prospects.

An endeavour that started with the MQB-A0-IN platform – that’s developed with a concentrate on security (developed with a 5 star Global NCAP ranking in thoughts), on affordable price of possession (together with insurance coverage) whereas retaining the Škoda DNA of design, agility and dynamics –and Škoda Auto India’s buyer touchpoint enlargement to be nearer and extra accessible to prospects.

The naming custom

It is a practice going again to the firm’s first ever full-fledged 7-seater luxurious 4×4, the Kodiaq, in 2017. The identify displays the qualities of each, the Kodiak bear and the Kodiak Archipelago to the south of Alaska, USA that it inhabits. The nomenclature is a mirrored image of the magnificence, grandeur and toughness of each the bear and the terrain it calls residence. The Škoda Kushaq takes this legacy ahead and the all-new compact SUV, that may make its world debut in India in March 2025, will even comply with Škoda’s SUV household naming custom.

The next leg – Polling contest

Through ‘Name Your Škoda’, members have steered names for the compact SUV that begins with the letter ‘Okay’ and ends with the letter ‘Q’ with one or two syllables. The marketing campaign resulted in over 1,30,000 names with shut to twenty,000 distinctive names.

In the next leg, members can go to the marketing campaign microsite, nameyourskoda.com and solid votes for the shortlisted names and in addition counsel new ones if not finished already. Participants can even share their favorite identify with #NameYourSkoda on Facebook, Instagram or X (previously Twitter) channels.

The winner of this naming contest stands the alternative of proudly owning this all-new Škoda compact SUV – being one of the first house owners when it hits roads in the first half of 2025. Another 10 winners will get to go to Škoda Auto in Mlada Boleslav together with the very spectacular Škoda Museum, and in addition a tour of Prague, one of the most engaging cities in Europe.

The next leg of the marketing campaign begins from March 28, 2024 and runs until April 12, 2024. The ‘Name Your Škoda’ goals at inculcating a way of pleasure and belonging amongst members every time they see this all-new SUV on the roads after its world debut in India.

The Jury

The jury for this marketing campaign includes of –

Martin Jahn – Member of the Board of Management for Sales & Marketing, Škoda Auto

Piyush Arora – Managing Director and CEO, Škoda Auto Volkswagen India

Jan Bures – Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen India

Petr Janeba – Brand Director, Škoda Auto India

The automotive

The all-new compact SUV is Škoda Auto India’s first ever foray into the compact SUV section. This SUV relies on the MQB-A0-IN platform, the similar as the one of the Kushaq SUV and the Slavia sedan. The MQB-A0-IN was particularly developed for India by groups in India and the Czech Republic with an eye fixed on versatility, security, dynamics whereas focussing on localisation, low upkeep prices and a hassle-free possession expertise.

The Kushaq SUV debuted in India and the world in July 2021 and the Slavia sedan in March 2022. Since then, these two India-developed vehicles have taken Škoda Auto India to witness its greatest 12 months in gross sales and take the shortest time to attain the landmark of over 100,000 vehicles offered. The all-new compact SUV might be the third all-new, India-specific product developed by Škoda Auto India.