Society Tea Blends Tradition With Innovation in on-

India- May sixteenth, 2024: Society Tea has collaborated with Amazon Ads on an progressive on-field promoting marketing campaign. As a part of this marketing campaign, Society Tea will combine its branding onto Amazon’s supply packing containers. This integration additional reinforces Society Tea’s dedication to innovation and buyer engagement in the ever-evolving tea business. The particular supply packing containers will probably be out there throughout Bengaluru and Mumbai.

This collaboration with Amazon Ads marks a major milestone for Society Tea as it’s the first time it has used on-field promoting to succeed in prospects. The activation represents an extension of Society Tea’s profitable on-line and above-the-line (ATL) marketing campaign which is “Taazgi Bhari Pyaali Society Waali”.

Karan Shah, Director of Society Tea, remarked, “Our collaboration with Amazon Ads represents an thrilling new medium for Society Tea, permitting us to increase the attain of our marketing campaign throughout omni-channels, leveraging particular supply packing containers as mini billboards for our newest promoting marketing campaign. By reaching prospects in new methods by this marketing campaign, we hope to not solely broaden our buyer base but in addition introduce our number of merchandise to a wider viewers.”

“We all the time attempt to assist manufacturers attain related audiences throughout each on-line and offline touchpoints,” mentioned Kapil Sharma, Director, Growth Customer Sales, Amazon Ads India. “We have labored with Society Tea for plenty of years now. Using on-field promoting, we hope to assist Society Tea introduce its vary of merchandise to houses throughout India.”

The collaboration between Society Tea and Amazon Ads signifies a strategic transfer to fulfill the evolving preferences of shoppers, who more and more store on-line. With this integration, Society Tea goals to seize the eye of each current loyalists and new tea lovers, providing them a handy and seamless method to expertise the wealthy flavours of Society Tea. Customers can stay up for indulging in the beautiful style and aroma that Society Tea is famend for, delivered on to their doorstep with the reliability and comfort of Amazon’s supply service.