Spendgo enhances loyalty programs with Infobip’s omnichannel

India, 23 May 2024 – Global communications platform Infobip has partnered with Spendgo, the loyalty and id platform, to embed omnichannel communications all through its loyalty programs and increase shopper engagement and return on funding (ROI).

Through this partnership, Infobip’s real-time omnichannel communication capabilities has enabled Spendgo to drive increased participation and 92% redemption charges from their loyalty programs, alongside entry a 100% correct attribution mannequin to campaigns and insights to optimize efficiency. In addition, the seamless integration between Infobip and Spendgo platforms has led to a 40% discount within the effort and time wanted to launch loyalty campaigns.

Spendgo permits retail and restaurant companies throughout North America to automate and handle loyalty programs. It oversees greater than 100 loyalty programs with 25 million members. Spendgo works with companies to establish the necessity for interacting and speaking with prospects throughout the media of their selection and provide closed loop loyalty.

To transfer purchasers from the normal coupon-based programs to extra subtle digital choices tailor-made to people, Spendgo partnered with Infobip to supply closed-loop loyalty programs, enabled by omnichannel communication capabilities. This ensures loyalty campaigns have interaction customers on their most popular channel, join each interplay in a single, built-in, omnichannel buyer journey and customers spend with the enterprise that has supplied the loyalty.

Spendgo’s purchasers can now provide personalised loyalty messages based on their buyer’s particular person profile throughout SMS, Email, Push Notifications, and MMS, making certain a constant and interesting expertise. The loyalty platform built-in Infobip’s platform to allow its purchasers to create easy campaigns alongside Infobip’s buyer engagement platform Moments so purchasers can construct subtle and extremely personalised affords based mostly on real-time insights. Moreover, Infobip’s buyer knowledge platform, People, allowed Spendgo to create unified buyer expertise and richer profiles.

Ivan Matkovic, founder and CEO at Spendgo, stated: “For us, it got here all the way down to omnichannel performance and ease of use. We didn’t need to combine with totally different distributors to acquire the channels wanted. Instead, we researched the ecosystem and found Infobip glad our wants for a number of channels and our shopper wants for worldwide help for world necessities.”

Veselin Vukovic, VP of Strategic Partnerships at Infobip, stated: “Consumers are utilizing extra communications channels than ever earlier than and need to use them interchangeably. While that is handy for customers, it poses a giant problem for companies that should construct omnichannel journeys and provide the precise channels on the proper time to ship worth. Our partnership with Spendgo yielded spectacular outcomes, driving important buyer engagement and loyalty for Spendgo’s retailers and eating places. We have helped the agency to beat its communication challenges and unlock new alternatives for progress and innovation in buyer engagement and loyalty programs.”