Swiggy brings back Gulaab Jamun Uncle

India, 7^thJune 2024:Swiggy, India’s pioneering on-demand comfort platform has launched its newest Campaign, marking the return of its beloved trio: Gulaab Jamun Uncle, Aunty and legendary commentator Harsha Bhogle.

The marketing campaign options bite-sized advert movies that humorously depict Swiggy’s dedication to on-time supply, permitting Uncle to get pleasure from his favorite treats with out interruption. In one of many adverts, Uncle cleverly navigates his meals cravings whereas Aunty prepares to attend a marriage, highlighting the short and seamless supply service. The adverts use on a regular basis eventualities to focus on the pace and comfort of Swiggy’s supply service, resonating with cricket followers throughout the nation.

These bite-sized advert movies, supported by legendary commentator Harsha Bhogle’s common commentary items, showcase the fast-paced nature of Swiggy’s supply service. The witty comparability to cricket goals to resonate with the huge viewers of cricket followers in India. By specializing in a single delivered merchandise, the advert subtly highlights Swiggy’s “no minimal order worth” choices and a particular incentive of ₹150 off throughout the cricket season.

Talking about Swiggy’s technique on capitalising on one in all its most-favourite campaigns of all time, Ashwath Swaminathan, Chief Growth & Marketing Officer, Swiggy, mentioned,“The collection that includes Gulaab Jamun Uncle, Aunty, and Harsha Bhogle is a much-loved one, so we’re bringing it back for the persevering with cricket season. The marketing campaign highlights how we ship meals proper on time to assist Uncle get pleasure from his favourite gulab jamun. We are assured that this marketing campaign will resonate with cricket followers throughout the nation.”

Indrasish Mukerjee, the director of the movie, added, “Swiggy adverts have been iconic for the language that they had arrange some time back with the crisp, silent 20-seconders aided solely by Harsha Bhogle’s voice. The format’s at all times difficult, particularly with comprehension and one’s capacity to land humor. But we have been clear from the outset with what we got down to do, which helped, and it was an absolute pleasure to revive this format and convey Gulaab Jamun Uncle alive as soon as once more for this collection of three movies.”

The Swiggy marketing campaign will run throughout tv, digital platforms, and social media.