Taj is India’s Strongest Brand for the Fourth Time

As Per Brand Finance’s ‘India 100 2024’ report

Chandigarh, JUNE 27, 2024: Indian Hotels Company (IHCL), India’s largest hospitality firm, introduced that its iconic model Taj is as soon as once more India’s Strongest Brand throughout sectors on Brand Finance’s coveted ‘India 100 2024’ report. This marks the fourth time the model has achieved this distinction.

Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, mentioned, “We are deeply humbled as Taj has been acknowledged as India’s Strongest Brand throughout sectors for the fourth time and as the World’s Strongest Hotel Brand for the third time. This distinctive achievement underscores our century-old legacy of excellence, innovation, and pioneering spirit. It is a real reflection of the enduring belief of our friends and the unwavering dedication of our colleagues. We stay dedicated to setting world benchmarks and showcasing Indian hospitality to the world.”Top of FormBackside of FormTop of Form

As per Brand Finance’s ‘India 100 2024’ report, Taj retains its status as the strongest Indian model for the third consecutive yr. Taj additionally holds the distinction of being the World’s Strongest Hotel Brand ranked based mostly on Brand Finance’s Global Hotels 2024 report. Celebrating its one hundred and twentieth yr, the Taj boasts a singular portfolio encompassing grand palaces, iconic metropolis resorts, safaris, spa resorts, and repair residences, with over 110 resorts throughout 13 international locations. For over a century, the Taj has cultivated an unmatched status for its signature hospitality, fondly known as ‘Tajness’, fascinating patrons worldwide.