Tequla Corrido Welcomes J A Martinez as Texas Market Manager

Houston, TX, March 23, 2024 –Tequila Corrido is proud to announce the addition of Jesus A. Martinez as Texas Market Manager, affirming the corporate’s dedication to development within the Lone Star State. Based out of Houston, Martinez brings to Tequila Corrido a deep data of Texas’ three-tier regulatory system and his personal sturdy relationships in market. He is already enjoying a key position within the model’s visibility and gross sales development in Texas. Martinez has added on and off-premise accounts and secured spring menu placements at bars and eating places, creating new alternatives for Texans to come across Tequila Corrido.

Martinez brings to Tequila Corrido 9 years of distributor expertise, most lately as On-Premise Manager for Constellation Brands’ Beer Division, with a concentrate on the Latino market. He gained additional experience in multicultural advertising and marketing exterior the liquor business, whereas managing a $2.5million price range. Martinez started his profession with Republic National Distributing Company the place he excelled in numerous roles, together with schooling and engagement packages for RNDC’s portfolio of agave spirits. A graduate of the University of Guadalajara, Martinez earned each a BS and MS in Biology, his data and respect for the business make his transfer to Tequila Corrido a really perfect alternative. “I fell in love with this model! The story, the method, la familia, it significantly motivates me figuring out that I’m presumably the primary particular person to introduce Tequila Corrido to a possible new and constant fan,” Martinez says.

“Texas is a prime precedence for Tequila Corrido. Last 12 months, spirits outsold beer and wine there for the primary time, and tequila was the spirit of selection. This is an thrilling development. As a younger model it’s essential we construct a powerhouse gross sales staff in Texas, and Jesus becoming a member of business veteran Bill Griffin is doing that. Latino, bilingual, keen about tequila, I anticipate nice development in Texas and past,” says Tequila Corrido Partner/CEO Tony Boyle.