TheyDo secures $34m Series A+ investment and announces U.S. expansion

New York, NY – March 14, 2024 –TheyDo, the main journey administration platform, introduced an extra $34 million in funding immediately. Blossom Capital led the spherical, supported by different current buyers Arches Capital and Innovation Quarter and joined by international buyer expertise evangelist Steven van Belleghem, Highsage Ventures and 20Sales. The spherical will allow TheyDo to proceed main the journey administration motion at scale; improve R&D, give attention to AI and information ingestion, and construct out its customer-facing workforce within the United States.

TheyDo was based in 2019 out of the necessity for an answer to maneuver past mapping buyer journeys in giant static paperwork to a stay platform that permits a bias for motion. Today, TheyDo has a powerful roster of shoppers on a path to creating the journey probably the most highly effective enterprise instrument. With TheyDo companies are in a position to do journey technique, planning and execution multi function place and align the silo’s with the one factor that all of them perceive: the client journey. TheyDo’s clients are embarking on their final transformation, transferring from administration by dashboard to administration by journeys.

“What’s most enjoyable about our development is we’re not simply constructing an organization or a product – we’re fostering a motion of journey-centric firms. We’ve simplified the most important enterprise drawback of the final century: working customer-centric at scale. With journeys on the coronary heart, we’re bringing an working mannequin that’s agile and customer-centric.,”stated TheyDo CEO and Co-Founder Jochem van der Veer, including,“Executive groups are feeling the stress to ship extra worth for purchasers with much less, particularly on this financial local weather, and what we’re seeing is a rising recognition that journey is probably the most highly effective enterprise instrument that they’ve at their disposal to try this. ”

The new funding spherical brings the full investment to simply beneath $50 million. It follows one other yr of triple-digit year-on-year development that’s seeing TheyDo beat the established A16Z ‘triple twice, double 3 times’ mannequin for SaaS development. The rising checklist of enterprise clients consists of Cisco, Ford, Johnson&Johnson, Home Depot, and Polestar.

Ophelia Brown, Blossom Capital, commented:“TheyDo’s acceleration has been very spectacular. Since our preliminary investment, there’s been very clear acceleration in market demand by giant enterprises. TheyDo has pioneered this class and its product solely compounds in worth as they’re quick including new options. Given the clear alternative forward, we have been eager to double down on our investment and proceed supporting the workforce of their bold plans. We are proud to champion this trailblazing European startup because it continues its expansion regionally and throughout the Atlantic.”

Notable new buyers are Highsage Ventures, famend for robust enterprise experience, and 20Sales, a brand new VC comprised of eight go-to-market leaders with expertise in cloud-100 firms. With expertise at Amplitude, OpenAI, and Notion, the 20Sales workforce has lived and breathed the issue TheyDo solves and is well-equipped to assist take its development technique to the subsequent degree.

Steven van Belleghem, buyer expertise evangelist and investor, commented:“Every enterprise needs to be customer-centric, however for many, it’s the pot of gold on the finish of the rainbow they will’t fairly attain. The problem for many companies shouldn’t be ‘what do we have to do?’, however reasonably ‘how are we really going to realize it?’. I sit up for partnering with TheyDo with its go-to-market technique, increasing into North America and creating the enabler of customer-centric development for firms of all sizes.”

Over the final yr, TheyDo has launched a number of new options and accelerated partnerships with main expertise administration platforms like Qualtrics, deepening integration capabilities to ship extra worth for purchasers. The Netherlands-based agency now boasts a workforce of 70 worldwide and is anticipated to achieve 100 earlier than the tip of the yr because it prioritises high quality hires to assist drive its development, particularly within the United States.