TRAI has changed the time limit for blocking SMS for Jio, Airtel, VI and BSNL users

TRAI: Telecom Regulatory Authority of India (TRAI) has extended the deadline for telecom operators to check the transmission of SMS that contain web links and are not whitelisted by one month to October 1.

It is worth noting that TRAI had set a deadline of September 1 to block all messages containing web links or app download links that are not whitelisted.

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What did TRAI say?

TRAI said that an extension of one month has been given in response to the request for additional time by telecom operators. The statement further said that TRAI has given an extension of one month to access providers to comply with its directive issued on August 20, 2024 regarding whitelisting of URLs/APKs/OTT links. The revised directive states that all access providers should ensure that ‘traffic’ containing URLs/APKs/OTT links which are not whitelisted… will not be allowed from October 1, 2024.

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TRAI has come up with new rules aimed at preventing misuse of SMS headers and content templates to enhance security and ensure an efficient telecom landscape. The regulator has directed operators to ensure that all messages are traceable from sender to recipient from November 1. With PTI language inputs.

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