U Gro Capital Launches #togetherwegro Campaign to Empower Women Entrepreneurs
2 min readNew Delhi, March 9, 2024: U GRO Capital, a number one DataTech NBFC targeted on MSME lending, declares its #TogetherWEGRO marketing campaign, a testomony to the corporate’s dedication to variety, inclusivity, and empowerment. Through this marketing campaign, the corporate goals to join with roughly a million girls on social media.
At the core of the marketing campaign is the launch of PRAGATI, a enterprise mortgage tailor-made for girls entrepreneurs. PRAGATI symbolizes the corporate’s dedication to empowering girls by simplifying mortgage processes and providing a outstanding 50% low cost on processing charges on loans disbursed till March 31, 2024. The marketing campaign additionally highlights the outstanding success tales of women-led MSMEs, underscoring their invaluable contributions to the Indian economic system.
Complementing PRAGATI are a number of key initiatives aimed toward offering holistic assist to the ladies related to UGRO – prospects, companions and staff. These embody the Women’s Day Special Edition of UGRO Talks, that includes discussions with girls leaders from U GRO Capital, sharing their progress journeys and management insights. Additionally, the institution of a WhatsApp Support Group for UGRO Women was carried out to present a devoted platform for girls to search steerage and assist.
Moreover, the marketing campaign showcases the outstanding success tales of women-led MSMEs, highlighting their invaluable contributions to the Indian economic system. U GRO Capital can also be organizing unique monetary wellness applications and information periods aimed toward enhancing the monetary literacy and empowerment of girls.
Women-led MSMEs play a important position in driving financial progress and fostering innovation in India. Their resilience, willpower, and entrepreneurial spirit contribute considerably to job creation, GDP progress, and societal progress. Through the #TogetherWeGRO marketing campaign and the launch of PRAGATI, U GRO Capital reiterates its dedication to championing monetary assist for girls entrepreneurs and fostering constructive societal change.
Mr. Amit Mande, Chief Revenue Officer, U GRO Capital, expressed his enthusiasm for the launch of PRAGATI, stating, “PRAGATI, that means ‘progress’, completely aligns with our core beliefs. It is greater than only a enterprise mortgage; it’s an emblem of our unwavering dedication to empowering girls entrepreneurs. With simplified processes and reductions, we purpose to break down obstacles and pave the best way for his or her success.”
Ms. Rajni Khurana, Chief People Officer, U GRO Capital, echoed the sentiment, saying, “At UGRO Capital, we imagine within the energy of variety and inclusion. Our variety aim for FY25 is to enhance the ladies inhabitants by 4%. Through initiatives like #TogetherWeGRO, we try to create a supportive ecosystem the place each girl feels empowered to obtain her goals.”
Sujata